Maria F.

Senior Executive Assistant to the Founder & CEO

Mexico15+ years experience$5,600/mo

Notable Highlight

15+ years supporting C-level executives across Pep., multinational brands, and founder-led businesses.

Experience Summary

Senior Executive Assistant with 15+ years of experience supporting CEOs, founders, vice presidents, and senior executives across multinational organizations including Pep., Unilever, Beiersdorf (Nivea), gaming companies, marketing agencies, and executive offices. Managed executive calendars, inboxes, travel, events, communications, strategic projects, and operational workflows. Combined early-career marketing leadership experience with long-term executive support, providing administrative excellence and business acumen.

Key Achievements

Planned and executed a high-profile visit for a senior Pep. executive from headquarters, creating a customized experience that showcased the Mexican market and leadership team. The visit contributed to the executive's positive visibility and supported her VP's successful internal promotion to the U.S.

Skills

Executive SupportCalendar ManagementTravel CoordinationEvent PlanningExecutive CommunicationsProject CoordinationMicrosoft OfficeGoogle WorkspaceSlackZoom

Work Experience

Senior Executive Assistant to the Founder & CEO

GMA · Jan 2026 – Present

Manage CEO's complex calendar, priorities, and global travel logistics.
Coordinate leadership meetings, agendas, minutes, and follow-ups.
Oversee events, vendor relationships, and expense management.

Senior Executive Assistant to the CEO

SYA · Jun 2025 – Oct 2025

Manage comprehensive executive agenda for national and international travel, arrangements, transfers, and presentations.
Serve as point of contact with international senior executives and government authorities, ensuring timely and confidential follow-ups.
Organize private events, control expenses, and supervise support staff.

Senior Executive Assistant to the Vice Presidents

Sco. · Jan 2025 – Apr 2025

Manage complex calendars for three VPs, including scheduling and prioritizing meetings across global time zones.
Provide comprehensive administrative support, including coordinating travel arrangements, expense reports, meetings, and executive presentations.
Proactively collaborate across departments and with senior stakeholders to ensure seamless execution of cross-functional initiatives.
Verify and process executive expense reports through Concur.
Oversee scheduling and logistics for meeting rooms and office workspaces.
Coordinate meetings between executive teams and global clients, ensuring alignment across international time zones and business needs.
Travel to the United States to support end-to-end preparation and execution of a major corporate event, including travel logistics, venue booking, event setup, vendor coordination, and readiness of all materials and presentations.

Executive Assistant to the Vice President of Marketing – SABRITAS

Pep. · May 2023 – Jan 2025

Efficiently manage the Vice President's calendar, including scheduling meetings, coordinating appointments, and handling changes or conflicts.
Oversee administrative tasks such as organizing meetings, preparing presentations, coordinating travel logistics, processing payments, and translating documents.
Monitor and control expenses related to the company vehicle fleet (maintenance, fuel, insurance, etc.).
Arrange domestic and international travel for employees, ensuring compliance with both local and corporate travel policies and procedures.
Compile and submit monthly reports on mobile communication usage and expenses.
Streamline processes and facilitate high-priority communications, reducing response times for urgent initiatives by 50%, strengthening cross-functional collaboration.
Coordinate office maintenance and facility needs.
Plan and execute corporate social events including sales meetings, conventions, holiday parties, offsite and team-building activities.
Manage internal communications for the department.
Organize end-to-end logistics for global executive visits, including flights, hotels, catering, meeting rooms, site visits (distribution centers and sales), restaurant bookings, and secure transportation in coordination with the Security Team.
Facilitate national and international meeting arrangements.
Lead the full relocation process of the Vice President (Aug – Dec 2024), including housing, logistics, and local integration.
Provide support with select personal matters including travel, transportation, and reservations as needed.
Work closely with the Senior Executive Assistant to the CMO, providing strategic support and ensuring seamless operational continuity during her absence.
Generate reports and manage expense reconciliation through Concur.

Sales Executive

U(SG · Oct 2022 – May 2023

Prospect and identify new business opportunities and potential clients.
Manage and nurture relationships with both new and existing accounts, ensuring smooth operations and client satisfaction.
Lead the implementation of qualitative and quantitative market research studies.
Deliver a wide range of marketing services including BTL campaigns, stand production, and event coordination for diverse clients across industries.

Executive Assistant – New Business

MM · Sep 2018 – Oct 2022

Manage calendar, travel, transportation, and internal/client meetings.
Successfully lead the redesign and optimization of office space to accommodate 50% team growth, fostering a collaborative work environment.
Organize key corporate events and team-building activities, boosting employee engagement and morale.
Conduct market innovation research and competitive analysis to inform strategic decisions.
Provide strategic support in competitive monitoring, new client prospecting, product development, and Design team coordination.
Strengthen the company's presence on social media platforms through coordinated efforts.

Bilingual Executive Assistant

AB · Aug 2006 – Jul 2016

Provide personal and administrative support to the Principal and other senior managers, including calendar management, meeting coordination, translations, minutes, and presentations.
Assist with personal matters such as travel arrangements, reservations, and personal shopping for school leadership.
Manage confidential information with discretion and professionalism.
Organize student records, answer phone calls, and deliver high-quality customer service to families.
Improve internal reporting formats, communication processes, recruitment, and student enrollment workflows, contributing to a 20% increase in enrollment.
Lead the planning and execution of the annual AMEXCAOBI event (now known as the International Baccalaureate Conference), involving top national bilingual schools.
Manage school-wide scheduling and calendars for all teaching staff.
Coordinate meetings between teachers, parents, counselors, and psychologists.
Coordinate public relations for both internal (integration events, workshops, trainings) and external (community-focused) school activities.
Collaborate as interpreter and translator with international families and support uniform redesign initiatives.
Manage processes and coordination with SEP (Secretaría de Educación Pública) for special permits and student documentation.
Successfully create and launch the "School for Parents" program, organizing expert-led talks on human development topics.
Provide direct and personalized attention to parents and supervise the school's medical area.
Maintain close collaboration with Psychology, Marketing, and HR departments.
Boost the school's image and visibility on social media, resulting in greater student recruitment.
Lead the renewal and modernization of the school's public image.

Senior Brand Manager

CM · Sep 1997 – Jan 2000

Develop brand plans, budgets, promotions, product launches, and PR strategies.
Coordinate campaigns and corporate events for brands including Adidas, Aspen, and Jovan.
Lead a successful line extension for the Adidas brand, launching two new fragrances and new travel-size formats.
Achieve a 5% market share growth within one year for the Adidas brand.

Junior Brand Manager

BM( · Jun 1995 – Sep 1997

Manage one of the company's top-performing brands, maintaining a 35% market share in a declining category.
Manage NIVEA Sun projections, brand plans, launches, market research, budgeting, media campaigns, point-of-sale execution, and sales coordination.
Grow NIVEA SUN market share by 8%.
Implement a major promotional campaign across 80% of Mexico's top beach destinations, resulting in a 20% sales increase during peak season.
Lead the relaunch of NIVEA Baby, including packaging redesign, formula updates, repositioning, and ATL/BTL campaigns.

Marketing Trainee

UM · Nov 1993 – Jun 1995

Manage Capullo Oil, Dorela, and Manteca Inca brands.
Manage budget control and financial analysis for assigned brands.
Receive training and participate in all stages of the product lifecycle, including development, financial analysis, marketing planning, advertising, promotions, pricing, packaging, market research, distribution, sales strategy, communications, and public relations.
Conduct market research and analysis to support new product development and launches.
Launch four new flavored olive oils, driving product innovation.
Successfully relaunch the heritage INCA shortening brand with a new flavor variant.
Lead a product portfolio review that resulted in a 10% cost reduction.
Reposition Capullo Oil with an aggressive point-of-sale strategy, generating a 10% increase in sales above baseline.

Executive Assistant to the Principal

Nav. · Feb 2022 – Jun 2022

Lead a temporary freelance project focused on organizing and aligning the company's administrative, legal, and export documentation.
Streamline internal processes and improve reporting accuracy across departments.
Provide executive-level assistance to the company Principal during a key transitional period.