Daniel E.
Shopify & eCommerce Operations Manager.
Notable Highlight
5+ years of eCommerce and Shopify operations experience
Experience Summary
**Years of Experience:** 5+ years of eCommerce and Shopify Operations experience **Country / Location:** Spain **Current Role Title:** Shopify & eCommerce Operations Manager **Skills:** - Shopify Store Management - eCommerce Operations - Product Setup & Merchandising - Inventory & Stock Management - Product Launch Coordination - Multi-Market Store Management - Shopify Integrations - Email Marketing - Klaviyo - A/B Testing - Conversion Rate Optimization (CRO) - Website Content Management - Store Localization & Translations - B2B & B2C eCommerce - Project Management - Salesforce Commerce Cloud Migration - Meta Ads Integration - Google Ads Integration - TikTok Ads Integration **Experience Summary:** A Shopify and eCommerce operations professional with hands-on responsibility across multiple international storefronts. Currently manages six Shopify stores covering Europe, the United States, and Mexico, including corresponding B2B channels. Experience spans product creation, stock management, launch coordination, merchandising, translation reviews, email marketing, and platform integrations across sports and active lifestyle brands. Supported migration from Salesforce Commerce Cloud to Shopify. Background combines day-to-day store operations with cross-market coordination and project ownership. **Significant Achievements:** - Manages six Shopify storefronts across Europe, the US, and Mexico, including B2B channels - Led product launches across multiple international markets, ensuring stock accuracy, translations, and launch readiness - Supported migration from Salesforce Commerce Cloud to Shopify - Oversees email campaigns and lifecycle marketing initiatives through Klaviyo integrations - Led coordination with external agency to develop and launch company mobile application - Successfully manages multi-market product launches with complex inventory and pre-sale requirements **Motivation for Change:** Seeking new opportunities due to increasing workload and resource constraints. Following multiple team departures and organizational changes, has assumed additional responsibilities and is exploring roles with better long-term growth, team support, and compensation alignment. **Notes:** - Strong Shopify expertise with hands-on operational ownership - Experience managing both B2C and B2B storefronts across international markets - Exposure to sports and active lifestyle brands, aligning well with category-focused eCommerce businesses - Fluent in Spanish and English; limited professional Dutch; no French - Comfortable coordinating launches, inventory management, merchandising, and store maintenance across multiple regions - Experience with email marketing, Klaviyo, and digital marketing channel integrations - Limited discussion around measurable business impact, conversion improvements, revenue growth, or advanced analytics - GA4 and reporting depth should be validated in future interview stages - Copywriting and premium brand storytelling capabilities were not deeply assessed - Availability: One-month notice period, potentially reducible to approximately two weeks - Overall Fit: Strong fit for a Shopify-focused eCommerce Operations role requiring hands-on execution, multi-market coordination, product launch management, and operational ownership
Skills
Klaviyo A/B Testing Conversion Rate Optimization (CRO) Website Content Management Store Localization & Translations B2B & B2C eCommerce Project Management Salesforce Commerce Cloud Migration Meta Ads Integration Google Ads Integration TikTok Ads Integration
Work Experience
Ecommerce Manager
PS · Madrid, Spain · Apr 2025 – Present
- Drove an 89% revenue increase in the Klaviyo email marketing channel through advanced segmentation, automated flow optimization, and data-driven retention strategies.
- Led the end-to-end creation and launch of a new sub-brand website and go-to-market strategy for the gym equipment line ekkamsport.com, including brand positioning, content architecture, and market entry planning.
- Launched and managed new SMS and WhatsApp marketing channels from scratch, generating over €43,000 in incremental revenue within the first year and establishing a direct, high-conversion line of communication with customers.
- Managed and localized Shopify storefronts across 3 international markets (Europe, Mexico, and the US) in both B2C and B2B, ensuring brand consistency, translated content, market-specific stock allocation, and tailored user experiences per region.
- Led the development and launch of the brand's mobile app in partnership with an external agency. Now approaching 5,000 downloads, generating over €30,000 in revenue as a new sales channel, with an average AOV of €150 per active user per month.
- Implemented AI-powered tools for on-site image creation and custom content sections, cutting production time while elevating the visual experience across storefronts.
- Rebuilt four brand storefronts from scratch (Europe, Mexico, US, and B2B Europe), replacing outdated designs with modern, market-specific experiences that improved navigation, brand consistency, and conversion performance.
- Built and executed high-impact marketing strategies for peak sales periods (Black Friday, seasonal sales, and promotional campaigns), consistently maximizing revenue and ROAS during key commercial windows.
- Spearheaded two of the brand's most significant product launches: the Nova training shoe, now one of the company's top bestsellers, and the Horizon backpack, using a pre-order strategy that built pre-launch demand and optimized initial inventory planning.
Ecommerce Manager
Dec. · Amsterdam, Netherlands · Dec 2024 – Apr 2025
- Managed Shopify storefronts across 5 international markets (UK, Germany, Netherlands, Australia, and the US), ensuring brand consistency, localized content, and regionally adapted user experiences.
- Led the digital product team, overseeing the accuracy and optimization of product listings across markets, with a focus on on-site SEO and cultural relevance.
- Partnered with the email marketing agency to develop, optimize, and scale automated Klaviyo flows, improving customer retention and lifetime value.
- Aligned with Facebook Ads and Google Ads managers to coordinate performance campaigns by market, consistently maintaining a ROAS above 3.5.
- Analyzed performance data across Google Analytics 4, TripleWhale, and Shopify to uncover growth opportunities, identify funnel drop-offs, and prioritize site improvements.
- Collaborated with the development team to implement data-driven site features, achieving a CVR uplift of up to 1.5%.
- Designed and executed CRO strategies through A/B testing, landing page redesigns, and ongoing conversion KPI tracking.
- Leveraged Shopify Markets to manage pricing, currencies, and localization, delivering a seamless, market-adapted shopping experience at scale.
Ecommerce & Ads Specialist
Muc. · Beverwijk, Netherlands · May 2023 – Nov 2024
- Designed and scaled the email marketing strategy across Klaviyo and Mailchimp, generating up to €500,000 in revenue and growing the subscriber base by 10,000 new contacts.
- Led the migration from Google Universal Analytics to GA4 in collaboration with the development team, ensuring uninterrupted tracking and accurate configuration of key conversion events.
- Ran systematic A/B tests across key site pages, achieving a conversion rate improvement of up to 3 percentage points.
- Managed and maintained the Shopify environment, keeping site content, links, and communications aligned with the seasonal commercial calendar.
- Used Hotjar behavioral data to identify friction points and optimize the user journey, directly improving conversion rates and average order value.
- Curated seasonal SKU selections by evaluating discounts, margins, and stock rotation potential to maximize catalog profitability.
- Built and optimized Facebook Ads campaigns that reached a ROAS of up to 7x, establishing this channel as the company's second-largest revenue source.
- Negotiated and closed affiliate marketing partnerships through AWIN, diversifying traffic and revenue streams.
Digital Marketing Specialist
Muc. · Beverwijk, Netherlands · Apr 2021 – May 2022
- Developed and executed the full paid social strategy, scaling the Facebook Ads channel ROAS from 1.6 to a sustained average of 4.5.
- Managed and optimized Facebook Ads campaigns with monthly budgets of up to €250,000, producing daily, weekly, and monthly performance reports.
- Led the brand's expansion into the Spanish market, achieving 35% growth versus prior periods through a localized content and performance strategy.
- Optimized product ordering on landing pages based on sales and browsing data, increasing conversion rates for incoming traffic.
Marketing Manager
BSA(S · Cali, Colombia · Feb 2021 – Aug 2021
- Developed and managed Facebook Ads and Google Ads lead generation campaigns in collaboration with the digital agency.
- Restructured the corporate website applying UX best practices and market trends, improving brand perception and lead capture.
- Improved internal communications by creating new digital channels for employees, including Facebook groups and internal portals.
- Supervised the production of visual content for social media in collaboration with the creative agency.