Martyne A.

Experience Summary

is a senior marketing leader with 10+ years of experience spanning content marketing, brand strategy, e-commerce, growth marketing, and team leadership. Her career began in agency environments as a Fre. copywriter before expanding into marketing leadership roles across technology, fintech, and beauty industries. Over the past 6+ years, Martyne built deep expertise within the beauty sector, working with both multi-brand retail platforms and direct-to-consumer beauty brands. She combines strong brand-building capabilities with a revenue-focused growth mindset, successfully leading cross-functional teams across e-commerce, content, social media, PR, and customer acquisition. As Marketing Director at IL, she leads a team of 15 marketing professionals and oversees multimillion-dollar budgets while driving significant revenue growth. Her background combines creative storytelling, performance marketing, e-commerce strategy, brand development, and commercial leadership. Beauty & Consumer Brand Marketing - Beauty Industry Marketing - DTC Brand Growth - Consumer Marketing - Product Launch Strategy - Retail Marketing - Co-Op Marketing Programs - Brand Partnership Development - Multi-Brand Marketing Management E-Commerce & Growth Marketing - E-Commerce Strategy - Customer Acquisition - Revenue Optimization - Conversion Rate Optimization (CRO) - Full-Funnel Marketing - Demand Generation - Customer Retention - Performance Marketing CRM & Lifecycle Marketing - Email Marketing - Lifecycle Marketing - Customer Journey Development - CRM Strategy - Customer Engagement - Retention Marketing - Loyalty Programs Team & Stakeholder Management - Team Leadership (15+ Direct Reports) - Agency Management - Executive Stakeholder Management - Vendor Management - Talent Development - Performance Management - Cross-Department Collaboration

Key Achievements

- Delivered 160% year-over-year revenue growth at IL after being brought in during a period of financial restructuring to improve business performance. - Led a multidisciplinary marketing organization of 15 direct reports, including teams across social media, content, e-commerce, and public relations. - Oversaw an annual marketing budget of approximately million successfully securing increased investment for future growth initiatives. - Built and managed marketing programs for approximately 150 beauty brands while at TDM, supporting brand growth through strategic marketing partnerships and promotional initiatives. - Progressed from Lead Copywriter and Content Strategist into broader marketing leadership responsibilities, demonstrating strong career growth within the beauty industry. - Successfully developed and sold co-op marketing programs to beauty brands, combining marketing expertise with commercial and partnership development skills. - Managed integrated marketing functions across branding, email marketing, e-commerce, and social media during tenure in the fintech sector. - Developed expertise across both retailer and brand-side marketing environments, providing comprehensive understanding of beauty industry dynamics and consumer purchasing behavior. - Combined creative storytelling and content development expertise with performance-driven growth strategies to drive measurable business outcomes.

Skills

Deep Beauty & Skincare Industry Expertise, Revenue-Focused Marketing Leadership, Strong E-Commerce & DTC Experience, Brand Building & Growth Marketing, Large-Team, Leadership & Development, Multi-Million-Dollar Budget Management, Content & Storytelling Expertise, Commercial Partnership Development, Customer Lifecycle & Retention Marketing, Strategic and Hands-On Execution Cross-Functional Team Management, Experience Leading Through Business Transformation

Work Experience