Notable Highlight
Julián brought 8+ years of CRM and lifecycle marketing experience, primarily in agency settings supporting US-based clients.
Experience Summary
is a CRM and lifecycle marketing professional with more than 8 years of experience supporting a range of US-based clients through agency environments. He has worked across both large brands and smaller businesses, and described strong exposure to business-as-usual campaign execution, cross-functional collaboration, and stakeholder reporting. His day-to-day work includes owning campaign builds from intake through launch. He explained that he typically receives briefs through Jira, builds campaigns from scratch, completes internal QA, routes work for client review and approval, launches campaigns, and then reports on performance weekly to stakeholders. From a platform perspective, he shared that he has prior experience with Salesforce Marketing Cloud and is currently working primarily in Braze. He highlighted experience with audience segmentation, canvas creation, intelligent timing, intelligent channel selection, HTML email builds, and drag-and-drop builders. He also gave a practical example of campaign optimization. When a recurring campaign was underperforming, he segmented the audience by engagement level, identified that the 90+ day inactive group was driving weaker results, and improved overall performance by excluding that segment from the send. In terms of cross-functional collaboration, he described working closely within a Jira-based workflow that includes legal, design, and project management stakeholders. He noted that approvals are tracked through board statuses and tags, and that he communicates proactively when assets or approvals are delayed or need revision.
Key Achievements
At a previous company, Julián drove a 20% uplift in customer engagement through multi-channel CRM campaigns and sophisticated lifecycle automation. At ETG, his full-lifecycle CRM programs delivered a 12% YoY uplift in customer deposits and an 18% improvement in overall retention, driven by advanced VIP and high-value segmentation flows. He managed CRM programs for multi-million user bases and executed campaigns across multiple European markets. He holds the Braze Certified Marketer & Practitioner credential.
Skills
Work Experience
Senior CRM Consultant
MR · Remote · Oct 2025 – Present
- Lead execution of CRM initiatives across multi-channel campaigns (email, SMS, push, in-app, WhatsApp) within the Braze platform.
- Configure and customize Braze to implement client strategies, ensuring seamless campaign delivery and personalization at scale.
- Design and launch targeted, data-driven campaigns leveraging Braze's advanced segmentation and messaging tools.
- Collaborate with clients to align CRM execution with business goals and translate requirements into actionable campaign strategies.
- Analyze large datasets to identify behavioral trends and optimization opportunities, producing actionable performance reports.
- Develop documentation and dashboards to measure campaign performance and deliver transparent stakeholder insights.
Senior CRM Specialist
a previous company · Remote, Toronto, CA · May 2022 – Aug 2025
- Execute multi-channel CRM campaigns (email, SMS, push, in-app) yielding a 20% uplift in customer engagement.
- Build and optimize automated lifecycle journeys—welcome, win-back, and retention flows—with rigorous QA and compliance checks.
- Design advanced segmentation strategies (behavioral, transactional, geo-based) to drive highly targeted personalization.
- Partner with BI teams to manage and interpret large datasets, enabling actionable customer insights and performance reporting.
- Produce executive dashboards and reports to optimize campaign delivery and maintain stakeholder visibility across markets.
Marketing & CRM Manager
a previous company · Bogotá, CO · Aug 2020 – May 2022
- Manage end-to-end CRM execution across SMS, email, and push channels for a multi-million user base.
- Configure and QA campaigns across multiple platforms, ensuring accuracy, compliance, and consistent brand experience.
- Partner with marketing and product teams to align CRM programs with broader business objectives and growth targets.
- Lead A/B testing programs to systematically optimize engagement rates and conversion performance.
- Deliver CRM programs for internal stakeholders, operating in a high-velocity, agency-style environment.
CRM Coordinator
ETG · Bogotá, CO · Nov 2018 – Aug 2020
- Design and execute full-lifecycle CRM campaigns, driving a 12% YoY uplift in customer deposits.
- Build advanced segmentation flows for VIP and high-value clients, improving overall retention by 18%.
- Monitor and act on core CRM KPIs—CTR, conversion rates, open rates—iterating campaigns based on data insights.
CRM Executive
GEG · Göttingen, Germany · Feb 2017 – Aug 2018
- Execute multilingual CRM campaigns across multiple European markets, tailoring messaging to regional audiences.
- Apply advanced personalization and segmentation strategies to boost customer engagement across key geographies.
- Deliver client-facing performance reports and data insights to support continuous optimization and stakeholder alignment.
Customer Experience Coordinator
DCT · Bogotá, CO · Jan 2013 – Feb 2017
- Coordinate customer communication programs spanning multiple channels, improving engagement and satisfaction scores.
- Author operational standards and guidelines to ensure consistent customer experience across all branch touchpoints.