John M.
Creative Strategist & Copywriter
Notable Highlight
Drove above-benchmark ROAS and CTRs for 6–7 figure DTC brands through full-funnel direct-response copy and creative strategy across Meta, Google, Klaviyo, and Postscript.
Experience Summary
JB J. is a Philippines-based digital marketing professional with 10 years of experience across direct response copywriting, email marketing, media buying, automations, creative strategy, and project management. He brings a broad performance marketing background and appears strongest in creative strategy, messaging development, and conversion-focused content planning. He shared a recent example from a health and wellness / supplement client where he developed a performance-oriented creative concept that he said outperformed the client’s ROAS by around 50%. He showed a clear understanding of how to balance persuasive messaging with compliance considerations, which is relevant for brands operating in regulated or sensitive categories. He also demonstrated a practical approach to TikTok and UGC content strategy. His strength appears to be in building briefs, shaping hooks and angles, and improving conversion-focused video structure rather than directly managing creator relationships. He described reviewing sales sequence, offer clarity, guarantee/risk-reversal elements, and supporting visuals when diagnosing videos with strong views but low conversions. JB also appears comfortable using AI in his workflow, particularly Claude, for competitor research, angle generation, and creative ideation. He described a process of feeding research into AI tools, generating hooks and concepts, and then manually refining and fact-checking outputs before use. From an operations standpoint, he emphasized weekly sprint planning, structured production workflows, and the use of ClickUp to help scale content efficiently while maintaining quality. Overall, JB appears best suited for roles focused on creative strategy, performance messaging, UGC scripting, and AI-assisted ideation.
Key Achievements
Produced creatives and copy for 6–7 figure eCommerce brands that achieved above-benchmark CTRs and ROAS, particularly for new product launches and retargeting sequences. At FD, drove measurable improvements in ROAS and CVR while lowering CAC through data-driven weekly performance analysis and creative iteration. Led full-funnel copy strategy at Eco., scaling paid media and email performance through buyer psychology-informed creative testing frameworks.
Skills
Work Experience
Creative Strategist & Copywriter
FD · 2026 – Present
- Create high-performing video and static briefs for UGC, VO + B-Roll, and AI-animation used in paid media based on weekly performance analysis focused on growing ROAS and CVR and lowering CAC.
- Write and optimize copy for email & SMS campaigns and flows as well as landing and sales pages using direct-response principles.
Creative Strategist & Copywriter
Fre. · 2026
- Create high-converting creatives and copy for paid media, sales pages, emails & SMS for Meta Ads, Google Ads for Klaviyo and Postscript for 6–7 figure eCommerce brands that achieved above-benchmark CTRs and ROAS, particularly for new product launches and retargeting sequences.
- Own full-funnel copy strategy including email flows, Meta ads, and creative testing grounded in buyer psychology and competitive positioning for performance and scale.
Head Creative Strategist & Project Manager
Eco. · 2023 – 2025
- Own full-funnel copy strategy including email flows, Meta ads, and creative testing grounded in buyer psychology and competitive positioning for performance and scale.
Marketing Copywriter
WD · 2022 – 2023
- Write direct-response full-funnel including sales pages, emails, and ad copy for high-spend Meta ad accounts, driving engagement and conversions across multiple verticals.
- Collaborate with performance marketers and designers to develop and iterate creative testing frameworks.