Notable Highlight
Successfully conceptualized and launched a unified cross-regional B2B creative campaign for ClearPay/Afterpay during a major global corporate restructuring and brand split.
Experience Summary
Kenia K. was an accomplished Creative Strategist and Product Manager with nearly seven years of experience leading cross-functional teams and driving end-to-end campaign lifecycles. Based in Mexico City, her professional trajectory highlighted strong adaptability, successfully transitioning from B2C consumer and automotive tech into highly regulated spaces like the US pharmaceutical industry. Her specialized niche lay at the intersection of creative execution and data-driven optimization, utilizing comprehensive market research, competitor benchmarking, and rigorous A/B testing to uncover winning ad hooks. Notably, Kenia demonstrated an ability to operate at scale, successfully managing multi-regional B2B campaigns that aligned global brand transitions with localized audience resonance.
Key Achievements
Successfully conceptualized and launched a unified cross-regional B2B creative campaign for ClearPay/Afterpay during a major global corporate restructuring and brand split. Directly coordinated and managed localized User Generated Content (UGC) creators simultaneously across three international markets—the United States, New Zealand, and the United Kingdom—to ensure local relevance while maintaining global brand consistency. Secured stakeholder approval and deployed multi-region ad variations that optimized performance and drove high engagement metrics during the holiday season.
Skills
Work Experience
Creative Solutions Specialist
SN · Remote · US Market · June 2024 – Present
- Manage end-to-end social media production projects across Meta, TikTok, Pinterest, and YouTube, ensuring on-time delivery, quality control, and platform consistency across adapted and remixed content.
- Coordinate with cross-functional teams including UGC creators, video editors, and designers to deliver engaging content aligned with client goals, brand messaging, and campaign timelines.
- Develop creative briefs, scripts, and production guidelines to streamline workflows, improve communication, and maintain alignment throughout production stages.
- Oversee project timelines, deliverables, and creative workflows while supporting creative strategy, copywriting, and client-facing communication across multiple industries.
Associate Creative Strategist
IF · Mexico City / Hybrid · US Market · March 2023 – June 2024
- Develop social media strategies for organic and paid assets to generate brand awareness for tequila and mezcal brands in the North American market.
- Conduct extensive research and analysis on social media trends relevant to US market consumers to optimize brand positioning.
- Manage internal organization and influencer marketing campaigns with North American teams to obtain valuable insights.
- Execute copywriting and production boards expertise for video and photography assets.
- Administer, manage, and coordinate projects to effectively manage the creative and design team, ensuring timely delivery while meeting client requests.
Digital Marketing Specialist
VD · Remote · US, Canada, India, Turkey, LATAM Markets · September 2020 – March 2023
- Develop and implement digital marketing strategies aligned with quarterly sales goals and ROI requirements.
- Design, evaluate, and execute email marketing and social media campaigns aligned through CRM, with primary focus on the automotive and aerospace industries.
- Execute marketing efforts including inbound marketing, outbound marketing, multitouch and multi-platform campaigns, SEO, SEM, website improvement, public relations, and social media organic and paid campaigns, webinars, online sessions, and courses.
- Enhance VD brand strategy through a rebranding strategy.
- Manage and plan on-site events and conferences, and participate in third-party exhibitions in Mexico and the United States.
- Compose, write, and QA blogs and articles aligned with US marketing strategy.
- Translate English-Spanish and Spanish-English marketing assets.
- Direct and manage digital projects and campaigns collaborating with multiple DS partners in Mexico, monitoring and recording results.