Notable Highlight
Leveraged AI to build an end-to-end workflow automating content production for marketing, from ideation to publishing with minimal oversight. Provided fractional strategy services spanning startup operations, client success, and multi-brand marketing execution.
Experience Summary
Fractional operator and startup strategist with 4+ years across marketing, operations, and client success. Developed expertise in AI-powered workflow automation, lean operations, B2B marketing campaigns, and scaling early-stage businesses. Demonstrated proficiency in cross-functional remote work and strategic content and data governance.
Key Achievements
Built operational systems, workflows, and SOPs for early-stage startups, enabling seamless execution across remote teams. Managed Shopify operations, product listings, website updates, customer inquiries, and day-to-day e-commerce activities for DTC brands. Developed an end-to-end AI-powered content automation workflow using Claude AI, Notion, Canva AI, Gamma, and Buffer to reduce manual content production. Utilized Google Analytics, Google Trends, and SparkToro to conduct market research, build buyer personas, and generate data-driven content strategies. Coordinated vendor communications, scheduling, and operational logistics for an international travel agency managing cruise excursions. Managed content calendars, ad copy, and social media campaigns while collaborating with creative, paid media, and client success teams at a marketing agency. Supported startup founders by overseeing daily operations, delegating tasks, and improving execution across business, marketing, and e-commerce functions. Managed both B2C retail and B2B wholesale operations, including custom product orders and multi-channel e-commerce management.
Skills
Work Experience
Marketing & TOFU Engagements Lead
L() · Wilmington, Delaware, United States (Remote) · March 2026 – June 2026
- Led end-to-end organic marketing efforts for acquisition.
- Leveraged AI to create an end-to-end workflow for automated content production for marketing (from ideation to publishing to engagements) with minimal oversight.
Marketing Operations Specialist
SM · Quarry Bay, Hong Kong (Remote, freelance) · Oct 2025 – Feb 2026
- Lead support for partner marketing campaigns management and execution (SG/HK/MY).
- Helped develop marketing operations playbook for APAC partner campaigns delivery.
- In-charged of data governance for email campaigns, marketing research and B2B strategy development.
- In-charge of B2B social media content creation, email marketing campaign execution & analytics.
Operations Specialist
BAOFL · New Jersey, United States (Remote, contract) · March 2025 – June 2025
- Managed backend operations via ShulCloud, including SOP creation, registration workflows, and recurring reports.
- Built semi-automated Google Sheets + Apps Script systems for payments, budgeting, and staffing.
- Led day-to-day operations across preschool, summer camp, and Jewish holiday events.
- Created marketing assets: flyers, landing pages, and multi-channel social campaigns for BAOFL (jewishfairlawn.org), Fair Lawn Jewish Day Camp (fairlawncamp.com), and Alef PreSchool (alefschool.com).
Travel & Admin Operations Assistant
MTG · Nuuk, Greenland (Remote, contract) · June 2024 – Feb 2025
- Supported managing partner as day-to-day operations assistant for cruise tour excursions (seasonal deployment for tour support logistics, vendor management).
- Supported in creation of workflows, SOPs and creative/operational assets for operational scale.
- Managed core remote communication for vendors, suppliers, stakeholders for business development operations.
Creative Associate
EMOSP · Laguna, Philippines (Remote, contract) · July 2024 – Feb 2025
- Worked with cross-functional team to deliver content and data-driven strategy for 10+ brands (local and US-based), specifically organic content.
- Created social media content calendar copies, net new asset copies for Facebook and Google ads.
- Helped maintain and manage the monthly ERR targets for brands across pipeline (4–12%) monthly.
- Provided strategic oversight and recommendations.
Client Success Manager
Tao. · Wilmington, Delaware, United States (Remote) · June 2023 – May 2024
- Co-led operations and client delivery across Tao.'s concierge-style startup support model as they gathered pre-seed funding of K.
- Developed and refined operations systems to help scale concierge agency arm into a structured services hub.
Communications Lead
Tao. · Wilmington, Delaware, United States (Remote, part-time, independent contract) · Feb 2022 – May 2023
- Assisted startup clients across the US, UK, and MENA region.
- Supported growth from AOV to ~–10K MRR through high-touch strategic ops, proposal design and customer factory verticals.