Nádia S.

Founder | Community & Content Ecosystem Lead

Brazil14+ years experience$5,000.14/mo

Notable Highlight

Grew a 400K+ TikTok audience and generated RK+ in digital product revenue through organic growth and creator collaboration.

Experience Summary

Community builder and digital strategist with 14+ years of experience creating and scaling engaged online communities across TikTok, Instagram, YouTube, podcasts, and Discord. Combined content creation, community psychology, and creator ecosystem expertise to transform audiences into loyal communities through organic growth, social listening, and relationship-driven engagement.

Skills

Community managementOrganic social media strategyTikTok audience growthDiscord community buildingReddit community cultureCreator partnershipsUGC programsSocial listeningSentiment analysisAudience retentionPlatform-native communicationContent coordinationTrend researchInstagramMeta Business SuiteCanvaAnalytics tools

Work Experience

Founder

CCEL · NS Digital Products · Jul 2020 – Present

Built and managed multiple digital communities through organic growth and relationship-driven engagement.
Developed content ecosystems across Instagram, TikTok, podcasting, and private communities focused on wellness and personal development.
Managed audience communication through comments, DMs, community feedback loops, and educational experiences.
Led launch campaigns and engagement strategies that generated over R in digital product revenue.
Conducted continuous social listening and audience analysis to identify behavior shifts, sentiment trends, and content opportunities.
Built retention systems designed to increase participation, customer lifetime value, and community trust.
Coordinated creator collaborations, launches, and campaign execution across channels.

Content Creator & Community Builder

Independent Creator · Jan 2011 – Present

Grew an audience of 400K+ followers across TikTok through organic content and community engagement.
Built and moderated highly engaged online communities across multiple platforms.
Created content strategies focused on conversation generation rather than passive reach.
Managed audience interactions daily through comments, DMs, polls, and community participation.
Partnered with brands including Sephora, Natura, Monte Carlo, and Heineken through creator collaborations.
Maintained a strong understanding of platform behavior, creator ecosystems, and audience psychology.

Podcast Host & Audience Community Lead

PP Podcast · Mar 2019 – 2025

Produced and hosted a podcast reaching 1M+ streams and 55K+ listeners.
Built long-term audience trust through educational and community-centered content.
Maintained ongoing audience engagement across social channels and listener communities.
Used audience feedback and engagement patterns to guide content decisions and strengthen retention.