Funmi A.
Senior Customer Experience & Lifecycle Marketing Manager
Compare at US rates $15,000/mo?
AI Experience
Notable Highlight
Built 15+ automated lifecycle workflows that reduced manual workload by 30% while driving a 35% increase in repeat purchase rate across multi-market operations. Works hands-on with Claude and Zapier AI - the AI Experience section above has the examples.
Experience Summary
Marketing operations and customer experience specialist with 5+ years of experience managing CRM systems, marketing automation, and multi-channel campaigns for digital businesses. Demonstrated expertise in lifecycle marketing, campaign coordination, and data-driven optimization across emerging African markets and the US.
Key Achievements
At US, Funmi improved campaign engagement by 25% and conversion rates by 28% through real-time performance optimization, while reducing first-month churn by 15% via behavioral data analysis. She built 15+ automated lifecycle workflows that cut manual workload by 30% and drove a 35% increase in repeat purchase rate. At FB, she secured 20+ event partnerships and successfully managed events for audiences of up to 500+ attendees. She led the end-to-end global product launch across 3 markets, coordinating product, design, fulfillment, support, marketing, and retail teams.
Skills
Brings hands-on experience across CRM management, Customer data management, List segmentation, Audience building, Multi-channel campaign coordination and Campaign performance analysis. Also works across:
- A/B testing
- Contact and account data management
- Global team management
- Cross-functional collaboration
- End-to-end campaign strategy
- Process improvement
- Email marketing
- SMS campaigns
- Social commerce
- Event logistics
- Content calendar management
- Klaviyo
- Notion
Work Experience
Senior Customer Experience & Lifecycle Marketing Manager
US · Nairobi, Kenya · Jan 2023 - Present
- Managed end-to-end CRM operations across multiple platforms, maintaining database accuracy for 100K+ contacts across the US, Nigeria, Kenya, and emerging African markets.
- Created and maintained 15+ automated workflows for data hygiene, lead nurturing, engagement tracking, and operational processes, ensuring the database remained clean, structured, and optimized for reporting.
- Partnered closely with Product, Growth, and Sales teams to ensure CRM database structure supported campaign targeting, customer segmentation, and revenue reporting requirements.
- Coordinated execution of 10+ multi-channel marketing campaigns across email, SMS, social commerce, in-app messaging, and paid channels, ensuring alignment with campaign goals and tracking requirements.
- Monitored campaign performance in real-time, making basic optimizations to targeting, messaging, and timing that improved engagement by 25% and conversion rates by 28%.
- Created 10+ comprehensive SOPs documenting campaign workflows, CRM management processes, data hygiene protocols, reporting procedures, and operational best practices.
- Analyzed behavioral data and sales patterns to identify weak points and opportunities, recommending actions that improved conversion rates by 28% and reduced first-month churn by 15%.
- Owned end-to-end execution of global product launch across 3 markets including physical store strategy, coordinating product, design, fulfillment, support, marketing, and retail teams.
- Maintained marketing technology stack including CRM, email platform, analytics tools, and automation software, troubleshooting issues and coordinating with technical teams for resolution.
- Built 15+ automated lifecycle workflows that reduced manual workload by 30% while driving 35% increase in repeat purchase rate.
Creative Content Lead
OO · Sept 2021 - Sept 2022
- Coordinated marketing campaign execution across multiple channels, ensuring messaging consistency and on-time delivery.
- Managed content calendar planning and workflow coordination across internal teams and external partners.
- Tracked campaign performance and provided regular reporting on engagement metrics and content effectiveness.
- Created process documentation for content production workflows and campaign rollout procedures.
- Developed event branding concepts and visual assets for 15+ corporate and VIP customer events, ensuring consistent brand identity across invitations, signage, digital materials, and promotional collateral.
- Managed end-to-end event logistics for 10+ events ranging from intimate networking sessions (20-30 attendees) to large-scale conferences (500+ attendees), coordinating venue selection, catering, AV setup, registration, and day-of execution.
- Led outreach campaigns to potential event partners, sponsors, and speakers, securing 20+ partnerships that expanded event reach and enhanced programming quality.
Marketing Assistant
FB · May 2020 - May 2021
- Developed event branding concepts and visual assets for 15+ corporate and VIP customer events, ensuring consistent brand identity across invitations, signage, digital materials, and promotional collateral.
- Managed end-to-end event logistics for 10+ events ranging from intimate networking sessions (20-30 attendees) to large-scale conferences (500+ attendees), coordinating venue selection, catering, AV setup, registration, and day-of execution.
- Led outreach campaigns to potential event partners, sponsors, and speakers, securing 20+ partnerships that expanded event reach and enhanced programming quality.
- Traveled to represent team and document community outreach event with the CSR wing of the bank.