Sianne S.
✨ Newly AddedAmazon Content Strategist (Project Lead, Content Operations)
Notable Highlight
Built and scaled a PMO function across 30+ Amazon accounts, designing AI-powered reporting workflows that reduced manual reporting time by 30% and leading a 30-person global team to achieve a 40% improvement in delivery quality.
Experience Summary
Project and Program Manager with 7+ years of experience leading end-to-end delivery, PMO development, and operational transformation across e-commerce. Demonstrated expertise in stakeholder management, team leadership, Agile and Waterfall methodologies, risk mitigation, and process improvement. Scaled delivery across 30+ accounts and built governance frameworks.
Key Achievements
Built and scaled a Project Management Office (PMO) supporting 30+ Amazon client accounts, implementing standardized project management systems using ClickUp and Basecamp. Authored 50+ SOPs and 100+ training modules, improving project consistency while leading a global team of 30+ specialists and increasing delivery quality and team retention by 40%. Designed AI-powered reporting workflows integrating Amazon Seller Central, Brand Analytics, ChatGPT, and Julius, reducing manual reporting time by 30% and improving stakeholder visibility. Managed 30+ concurrent Amazon client accounts, overseeing project risks, stakeholder communications, resource allocation, and cross-functional execution. Improved Amazon account health scores by 87% by managing compliance projects involving intellectual property, regulatory documentation, pricing remediation, and seller enforcement. Led Amazon brand optimization initiatives that achieved a 200% increase in sales and conversions across multiple brand portfolios. Managed creative optimization and A/B testing projects that increased conversion rates by 13% through data-driven content improvements. Led the launch of a new Amazon listing optimization service, improving client onboarding speed by 20% while developing scalable workflows and governance documentation. Generated K+ in sales through strategic account management, branding, and client partnership initiatives.
Skills
Work Experience
Amazon Content Strategist (Project Lead, Content Operations)
KBV · Sep 2025 – Feb 2026
- Direct end-to-end project delivery for product listing, image gallery, A+ content, and brand store workstreams across 3 EU brand accounts, managing project scope, timelines, resourcing, and quality assurance from kickoff through launch.
- Lead a cross-functional project team of graphic designers and content creators, implementing task prioritization and workflow tracking that improved on-time delivery rates by [X]%.
- Partner with brand stakeholders to translate strategic goals into project roadmaps, improving alignment between creative output and revenue targets.
Head of Amazon Project Management
JSA · May 2024 – Jul 2025
- Built and scaled a project management office (PMO) function across 30+ Amazon client accounts, deploying ClickUp and Basecamp as standardized project tracking systems, authoring 50+ SOPs and 100+ training modules, and improving project consistency.
- Recruited, trained, and led a 30-member global project team, designing structured onboarding, performance review, and accountability frameworks that improved team retention and delivery quality by 40%.
- Designed and launched AI-powered project reporting workflows integrating Seller Central, Brand Analytics, ChatGPT, and Julius, cutting manual reporting time by an estimated 30% and improving stakeholder visibility into project status.
- Serve as primary escalation and decision point across cross-functional teams, managing project risk, resource conflicts, and stakeholder expectations to keep 30+ concurrent accounts on schedule.
Project Manager
VS · Sep 2022 – Apr 2024
- Owned a portfolio of high-risk compliance projects—including copyright/trademark infringement cases, regulatory documentation, pricing remediation, and third-party seller enforcement—coordinating cross-functional resolution plans with legal, compliance, and account teams.
- Strengthened client retention through structured project onboarding, recurring stakeholder reporting cadences, and tailored growth roadmaps across 21 accounts in sensitive, highly regulated categories.
- Collaborated with Brand Managers to design client-specific risk mitigation and account growth project plans, contributing to an 87% improvement in account health scores.
Amazon Brand Manager
AC · Mar 2022 – Aug 2022
- Led a 3-month optimization project across 2 Amazon brand portfolios, managing project scope and execution to deliver a 200% increase in sales and conversions.
- Directed a research-driven content project using medical and scientific literature to build evidence-based marketing assets, improving customer trust and supporting downstream conversion gains.
Creative Project Manager
JS · Sep 2021 – Feb 2022
- Managed a portfolio of creative optimization projects spanning listing SEO content, infographics, A+ pages, and storefronts across 3 accounts, owning project timelines, budgets, and quality assurance to ensure brand consistency and ROI.
- Built data-driven project briefs grounded in market research, aligning creative scope with revenue and performance KPIs.
- Directed A/B testing and consumer research projects (PickFu, Qualtrics), translating findings into project-level creative adjustments that improved conversion rates by 13%.
Listing Optimization Manager (New Service Launch Project Lead)
SA · Apr 2021 – Sep 2021
- Led the project to design and launch a new listing optimization service line end-to-end, building workflows that improved client onboarding speed by 20%.
- Managed recruitment and team build-out for the new service, aligning hires with project capacity and growth targets.
- Authored SOPs and project governance documentation for keyword research, project briefs, and creative production, establishing repeatable standards adopted across the team.
Amazon Content Specialist (Project Coordinator, Content Delivery)
EBSA · Sep 2020 – Aug 2021
- Coordinated multi-stakeholder project deliverables—product images, A+ content, and storefronts—for Amazon US and EU brand accounts, managing timelines and stakeholder sign-offs to meet launch deadlines.
- Delivered keyword-optimized content as part of a discoverability improvement project, contributing to an increase in organic visibility.
- Built keyword research deliverables feeding into PPC campaign planning projects and long-term optimization roadmaps.
Operations Manager
AHD · Mar 2020 – Oct 2020
- Managed a cross-functional project portfolio spanning listing optimization, web design, and marketing for Amazon operations, overseeing scope, resourcing, and delivery timelines across multiple concurrent initiatives.
- Directed workflow delegation across PPC, sourcing, and account management teams, maintaining operational continuity and meeting project SLAs.
- Led research and evaluation projects for new product launch opportunities, supporting strategic planning decisions.
Account Executive / Senior Research Consultant
VGPLS · Oct 2018 – Mar 2020
- Drove K+ in sales through strategic account management projects, branding initiatives, and client partnership development.
- Established account management systems and performance tracking frameworks, enabling consistent measurement of project outcomes across creative briefs and optimization initiatives.
- Delivered branding recommendation projects that improved client conversion rates and retention.