Kevin B.
✨ Newly AddedEmail Marketing & Automation Specialist
Notable Highlight
Designed and shipped full-lifecycle automation programs from scratch at TR, increasing lead conversion rates by 30% through improved customer segmentation and structured A/B testing logic.
Experience Summary
Kevin is an Email Marketing and Automation Specialist with over six years of experience driving lifecycle acquisition, retention, and revenue generation. He successfully transitioned between complex B2B and high-velocity B2C environments, establishing deep expertise in the e-commerce sector. His experience encompasses end-to-end ownership of the email ecosystem, including architecture, strategic segmentation, and performance reporting for large-scale brands such as Front Door. Kevin specialized in building full-funnel customer journeys and scaled channel operations to deliver 20 to 30 custom lifecycle campaigns monthly. He prioritized translating customer behavior into business growth over vanity metrics.
Key Achievements
Designed and shipped full-lifecycle automation programs from scratch at TR, increasing lead conversion rates by 30% through improved customer segmentation and structured A/B testing logic. Owned and scaled the entire email operations ecosystem for Two-Ten Home Buyer Warranty (Front Door), delivering 20 to 30 customized campaigns and strategic behavioral automated flows per month.
Skills
Work Experience
Email Marketing & Automation Specialist
21HW(D · 2024 – Present
- Owned end-to-end email campaign execution across the full customer lifecycle—onboarding, nurture, retention, and re-engagement—using Salesforce Marketing Cloud.
- Designed responsive, mobile-optimized email templates; crafted copy, CTAs, and campaign graphics aligned with brand voice and promotional calendars.
- Implemented advanced segmentation and personalization strategies, driving measurable improvements in open rates, CTR, and conversion.
- Built and managed trigger-based automation workflows with behavioral entry/exit logic, reducing manual effort and accelerating pipeline velocity.
- Collaborated cross-functionally with creative, digital, and RevOps teams to deliver cohesive multi-channel campaign assets and landing pages.
- Monitored deliverability, sender reputation, and KPIs; led A/B testing initiatives and delivered performance insights to senior leadership.
Email Marketing & ABM Marketing Specialist
TR · 2021 – 2024
- Developed and executed multi-brand email strategies that increased lead conversion by 30% for emerging and mid-cap CPG brands.
- Managed complete marketing operations for multiple brands: email campaigns, social media content, graphic design, editorial calendar, and community management.
- Built lead nurture automation workflows in HubSpot, managing audience segmentation, deliverability hygiene, and funnel-stage sequencing.
- Created campaign graphics and visual assets using Adobe Illustrator, Photoshop, and Canva; coordinated creative briefs and production timelines.
- Sourced and engaged key decision-makers via LinkedIn Sales Navigator, Apollo.io, and ZoomInfo to support account-based marketing initiatives.
- Conducted A/B testing on subject lines, creative, and CTAs; delivered actionable consumer insights from CPG category and seasonal trend analysis.
Marketing & Advertising Specialist
HESA · Costa Rica · 2017 – 2022
- Functioned as a full-scope marketing department: managed social media strategy, paid ads (Meta Business Suite), content creation, email marketing, and community management across Facebook and Instagram.
- Grew audience engagement by 20% through data-driven social campaigns; increased content CTR by 25% through SEMrush-informed content optimization.
- Developed graphic design assets, managed the content calendar, coordinated influencer and brand partnership outreach, and executed performance reporting.