Adriana A.
✨ Newly AddedProduct manager
Notable Highlight
Notable Highlights Specialized in building and optimizing digital marketplace platforms that improved seller performance, customer experience, and commercial growth.
Experience Summary
E-Commerce Product Manager with over 9 years of experience leading digital product strategy, marketplace optimization, and B2B/B2C platform growth within the retail and consumer electronics industries. Managed end-to-end product lifecycles, defined product roadmaps, improved user journeys, and optimized seller and buyer experiences across enterprise marketplaces. Collaborated with cross-functional teams spanning engineering, design, marketing, commercial operations, and analytics to deliver scalable digital products, increase platform performance, and drive revenue growth. Demonstrated expertise in conversion optimization, marketplace analytics, Agile product development, and data-driven decision-making.
Key Achievements
Significant Achievements Exceeded the iPhone 15 marketplace pre-sale target by 32% through data-driven funnel optimization and strategic product management initiatives at Fal. Generated approximately USD million in Back-to-School marketplace revenue by leading cross-functional Agile execution across product, sales, and operations teams. Improved overall marketplace conversion rates by redesigning user journeys and enhancing platform interface and user experience. Managed a USD million annual B2B retail portfolio while implementing seller strategies that increased platform sell-out performance and established ASUS as the number one gaming brand across digital marketplaces. Achieved 35% market share in Sony's headphones category by developing and executing successful product positioning and go-to-market strategies. Led competitive market analysis and digital channel initiatives at LE, contributing to a 5% increase in sell-out performance while managing a USD digital investment budget.