Back to category
C
Notable Highlight
Camilla successfully managed Amazon product portfolios from launch through growth, consistently achieving top organic keyword rankings, Best Seller status, and profitable PPC performance.
Experience Summary
Camilla Nicole is a branding, digital marketing, and Amazon e-commerce professional with over 17 years of experience in brand management, Amazon product marketing, digital marketing, business development, e-commerce, project management, account management, and sales. She led Amazon product launches, managed PPC campaigns, executed integrated marketing strategies, built CRM systems, analyzed performance data, and drove brand growth across global marketplaces and premium consumer brands. Her background includes leadership in content creation, email marketing, social media, Google Ads, influencer marketing, and cross-functional stakeholder management.
Key Achievements
Camilla consistently delivered measurable business growth throughout her career. At Gro., she maintained multiple Amazon products as category Best Sellers, achieved top 1–10 organic keyword rankings, successfully launched more than eight Amazon product portfolios, and built systems that significantly improved operational efficiency. At FG, she led the award-winning Fresh Food Matters campaign, exceeding campaign targets by 176% for Google sessions, 421% for Facebook page views, and 318% for YouTube video views while achieving a 61.9% Google Search Ads conversion rate. She also spearheaded website launches, generated substantial social media and lead generation growth, doubled operational efficiency through automation initiatives, and repeatedly exceeded sales targets through strategic campaigns. Her work earned multiple company awards recognizing innovation, leadership, dedication, and marketing excellence.
Skills
Performance reportingcopywritingmarketingbrand managementdata analysisAmazon PPC adse-commerce marketingtraditional marketingetc
Work Experience
Amazon Product Marketing Manager
Gro. · Jan 2022 – Present
- Achieve and consistently maintain the #1 Best Seller Badge for a product within its category.
- Execute and manage profitable PPC campaigns across multiple products in the portfolio, improving visibility, sales performance, and organic ranks.
- Attain profitability for products, with three ranking within the Top 1-4 Best Sellers in their respective categories.
- Achieve and maintain top 1-10 organic keyword rankings for products' most relevant keywords with the highest search volumes.
- Utilize data-driven market analysis, keyword research, and competitive positioning to improve product performance and sustain category growth.
Amazon Product Launch Manager
Gro. · Nov 2020 – Dec 2021
- Launch and rank more than 8 new product portfolios on Amazon through automated chat marketing, proper audience targeting, email and SMS, Facebook ads, pay-per-click ads, sales and data analysis, and other various methods.
- Automate marketing and budget reports, improving time and work efficiency by 87%.
- Design and develop a CRM database in collaboration with third-party provider to efficiently manage a growing audience exceeding 10,000 members.
- Conceptualize and craft a comprehensive Standard Operating Procedure (SOP) for product launches, streamlining and enhancing operational efficiency.
- Create a dashboard on Google Data Studio to spot trends and analyze product performance from raw data.
Brand Manager
FG · Feb 2018 – Nov 2020
- Represent the company in the 2019 International Chefs' Training of Sub-Zero and Wolf in Wisconsin, USA, focusing on experiential marketing, best showroom practices, proper communication and presentation skills, and above-standard customer service strategies.
- Successfully create, analyze, and present business reviews for the brands' Principal and FG.'s President, Vice President, and top management team.
- Lead the strategic planning, development, and successful launch of Sub-Zero and Wolf's dynamic responsive website, encompassing over 150 pages showcasing 100+ products, inspirational galleries, and lifestyle pages with a keen focus on optimizing user experience.
- Spearhead and implement a 360-degree integrated marketing campaign called Fresh Food Matters, achieving results beyond specified targets: 176% above target for sessions generated from Google, 421% above target for page views generated from Facebook, and 318% above target for video views in YouTube.
- Generate a new set of target audience for email and marketing campaigns online through effective lead generation strategies in social media ads and the Fresh Food Matters website.
- Lead and implement the brands' digital presence and digital marketing strategies, including email marketing, social media marketing, Google Search Ads, Display Ads, YouTube Ads, and remarketing.
- Develop training materials such as a technical ventilation guide to increase the sales team's efficiency in quoting and selling Wolf Ventilation products.
- Spearhead new product roll-outs and internal launches to the sales and support teams.
- Spearhead competitor reviews and reports to ensure the brands' number 1 position as the market leader in luxury home appliances in the Philippines.
Assistant Brand Manager
FG · Nov 2016 – Jan 2018
- Achieve a 2x improvement in process time and efficiency by increasing stock reorder analysis frequency from semi-annual (6x a year) to monthly (12x a year), optimizing operational processes and reducing costs through creation of an Automated Stock Reorder Analysis File in collaboration with the company's IT Team.
- Lead and execute the 2-Day Warehouse Sale in 2017, achieving more than 100% of the brands' sales targets while regaining lost market share; move out 65% of the brands' aging and discontinued units, thereby reducing unnecessary overhead costs.
- Design and conduct in-depth product trainings to support the Service Team and the Sales Team.
- Generate detailed price sheets covering more than 140 product models or SKUs; responsible for updating the price sheets as needed.
- Develop training materials such as a technical ventilation guide to increase the sales team's efficiency in quoting and selling Wolf Ventilation products.
- Spearhead new product roll-outs and internal launches to the sales and support teams.
- Spearhead competitor reviews and reports to ensure the brands' number 1 position as the market leader in luxury home appliances in the Philippines.
Sr. Brand Associate
FG · Jan 2015 – Nov 2016
- Represent FG. in the 2016 International Sales Training of Sub-Zero and Wolf in Chicago and Wisconsin, USA.
- Lead and execute sales promotions to move aging items and drive higher sales to the business.
- Lead and execute the brands' Private Sale in 2016, moving out 70% of the brands' aging and discontinued units.
- Lead the Sales Rebate Promotion in 2015, significantly contributing to the brands' year-end spike in sales performance.
- Assist the Brand Manager in the brands' 3-day Warehouse Sale, significantly contributing to the brands' growth for 2015.
- Lead, execute, and evaluate Above the Line and Below the Line marketing initiatives and campaigns, including print and broadsheet advertisements, consumer events, trade events, and digital marketing.
- Lead and execute the Outdoor Grill Product Launch, Convection Steam Oven Mastery Class, Cooking Demonstrations, Try Before You Buy Sessions, and Use and Care Trainings with successful sales conversions while maintaining low cost-to-sales averaging below 2%.
- Execute the Wine Tasting Event for Highly Valued Business Partners, enabling close ties and positive relationships with the trade.
- Update and improve the brands' local website as necessary; analyze monthly and event-specific website traffic and activity.
- Lead and conceptualize the brands' digital marketing plan for the social media platform.
- Oversee and maintain ideal showroom ambiance; ensure proper representation of products at all times; execute plans for showroom improvements at the Makati Flagship Showroom, Bonifacio Global City Showroom, Pioneer Showroom, and Cebu Showroom.
- Ensure healthy inventory levels through constant stock monitoring and creation of timely reorder analysis; ensure all products and parts are updated according to the brands' international movements.
- Provide Sales Team Support through specialized product trainings, constant updates on product references, availability and special discounting, and extended support on client inquiries, customer complaints, and product movements.
- Create quarterly and annual Advertising and Promotional Expense Reports and Monthly Marketing Reports; assist the Brand Manager in the Marketing Plan and Business Reviews.
- Perform and evaluate competitors through constant competitor checks.
- Conceptualize and produce creative and timely marketing collaterals and merchandise materials (e.g., brochures, gift sets).
Account Officer
RKP · Apr 2012 – Jan 2015
- Pioneer the External Accounts Initiative of the Engineering Group.
- Jump-start the initiative by closing contracts and generating additional revenue worth P10M for the Engineering Group.
- Close and manage more than 90 accounts in Metro Manila, Cavite, Tarlac, Mindoro, Leyte, and all major provinces nationwide.
- Establish partnerships with new accounts that opened the Engineering Group to big-volume projects and potential sales worth P13.2M for 2015.
- Lead and perform all sales activities for the External Accounts Initiative: client prospecting, accreditation processing and approvals, creation and presentation of quotations and project proposals, project and accounts management, after-sales customer service, billing, and collection; creation and presentation of sales reports to top management; creation and implementation of the External Accounts Referral Program; rectify internal issues to allow external sales and enable smooth-flowing transactions with the external market.
- Lead and perform all marketing activities for the External Accounts Initiative: cost comparative analyses for benchmarking and effective pricing; creation and design of company profiles and letters of intent, brochures, and flyers; creation and management of the company's online business and directory listings; website conceptualization and development; and execution of marketing initiatives for purposes of client retention such as the Christmas Giveaways Project and store opening sponsorships.
HR Learning Practitioner
IBS · Aug 2009 – Apr 2012
- Support various databases needed for IBM Global's learning programs by processing ID and certificate requirements of internal clients and troubleshooting clients' issues with learning applications.
- Participate as a Trainer for the Train the Trainers Program; co-train in the IBM New Managers' Training.
- Organize a Futsal Festival for the Continuous Improvements Federal Association (CIFA) Quality Program.
- Contribute articles and graphics for IBS.'s company-wide newsletter.
Mim. Online Instructor for Kids
Mim. · May 2023 – Oct 2023
- Develop and execute interactive virtual tours for Japanese kids, bridging cultural gaps through live visual storytelling and guided dialogue.
- Enhance students' global awareness and English comprehension by producing immersive, "on-location" learning experiences.
Chatbot Developer (ManyChat)
Fre. · Nov 2021 – Present
- Design an automated Messenger bot using ManyChat that features interactive quizzes, games, and dynamic photo galleries to drive wedding guest engagement through personalized storytelling.
- Configure automated broadcast sequences and "Smart Delay" reminders to ensure guests receive real-time schedule updates and logistical information.
Digital Marketing Consultant
CSA · Feb 2019 – Present
- Spearhead the business' digital marketing activities by setting up CSA's Facebook page, Google My Business page, and official location in Google Maps.
- Manage and optimize all digital assets of CSA.
- Recommend a social media strategy covering the business' overall goals, including target audience profiling, stats and metrics review and analysis, and creation and execution of a detailed and actionable social media calendar.
- Create relevant, timely, and well-targeted content for the months of February to September 2019.
- Achieve a 98% month-on-month growth for the roasted chicken category and 13% month-on-month growth for the fried chicken category; increase bulk order sales.
Corporate Communications OJT
AL · May 2008 – May 2008
- Assist the Marketing Communications Officer in editing content for the AL website, design and creation of certificates for the Ayala Olympics, and all tasks related to the field.
- Gain exposure to facets of Human Resources such as recruitment and employee relations.
Research Assistant OJT
DRE · Jan 2008 – May 2008
- Perform all duties assigned for the completion of the project, including researching, transcribing, encoding, and content editing.