Jared N.
Customer Engagement & Systems Lead
Compare at US rates $27,600/mo?
Notable Highlight
He built an intent-based lifecycle journey that segmented customers into high, medium, and low intent groups based on website behavior. This improved consultant focus on high-intent leads while nurturing lower-intent users through drip campaigns and other touchpoints. He improved data flows and data structures in a previous role, reducing business complexity and enabling stronger reporting. He received a "Data Star of the Month" award for this work.
Experience Summary
Jared brought more than 5 years of experience in customer engagement and lifecycle marketing across retail, automotive, and financial services. He demonstrated hands-on expertise in Salesforce Marketing Cloud, including Email Studio, Journey Builder, Automation Studio, Query Studio, Contact Builder, and Mobile Connect, alongside technical proficiency in SQL, HTML, and server-side JavaScript. His responsibilities encompassed managing BAU campaign deployments, building and optimizing customer journeys, segmenting audiences by intent, coding emails, and balancing strategy with technical execution. He also wrote creative briefs, worked from content calendars, collaborated with creative teams through feedback rounds, and supported omnichannel programs across email, SMS, push, and WhatsApp.
Key Achievements
Built an intent-based lifecycle journey that segmented customers into high, medium, and low intent groups based on website behavior, improving consultant focus on high-intent leads while nurturing lower-intent users through drip campaigns and other touchpoints. Improved data flows and data structures in a previous role, reducing business complexity and enabling stronger reporting. Received a "Data Star of the Month" award for this work.
Skills
He is highly proficient in Salesforce Marketing Cloud, including journey building, automation, audience segmentation, and omnichannel campaign execution. He has experience writing creative briefs for email campaigns and partnering with creative teams from briefing through feedback and final build. Brings hands-on experience across He can code and program email campaigns using HTML, SQL, some server-side JavaScript and has supported platform migrations as well. Brings hands-on experience across He tracks performance through KPIs such as lead quality, email conversion, deliverability health, engagement metrics and while supporting cross-functional collaboration.
Work Experience
Customer Engagement & Systems Lead
TH · January 2026 - Present
- Own CRM and customer engagement strategy across the full lifecycle (acquisition → conversion → retention).
- Lead MarTech transformation (Salesforce Marketing Cloud), including evaluation and selection of alternative platforms.
- Design and optimize customer journeys based on intent (high, medium, low) to improve conversion efficiency.
- Translate business and marketing requirements into technical CRM and automation solutions.
- Work closely with stakeholders (Growth, RevOps, Sales, Leadership) to align CRM strategy with commercial goals.
- Architect data flows across systems including Salesforce, marketing platforms, and external tools.
- Define and implement journey frameworks, KPIs, and engagement strategies.
- Present strategic recommendations and technical solutions to senior stakeholders, including C-level.
Developer
a previous company · October 2024 - January 2026
- Partner with business leadership to identify customer-journey optimization opportunities across the VW Group brands, driving improved engagement and ROI.
- Develop and optimize cross-channel lifecycle journeys to drive strategic objectives - Repurchase, Nurture, Win-back campaigns as well as Welcome and onboarding.
- Translate business goals into data-driven execution plans - leveraging automation, segmentation, and analytics to enable scalable growth.
- Lead cross-functional collaboration between marketing, operations, and data teams to improve campaign efficiency and reduce manual workloads.
- Provide actionable business insights through automated dashboards and SQL-based performance analysis, guiding strategic decisions across markets.
- Recognized with Data Star of the Month (Jan 2025) for leading innovation in segmentation and analytics that enhanced business performance.
Campaign Specialist
a previous company · January 2024 - October 2024
- Serve as a strategic advisor to marketing and product teams, ensuring alignment between campaign activity and commercial priorities.
- Manage end-to-end Salesforce Marketing Cloud campaigns, ensuring alignment with business goals.
- Customize Salesforce features for journey building and automations, optimizing campaign performance through regular analysis.
- Develop customer lifecycle journeys from conceptualization to continuous improvement, including Reengagement, Welcome, Nurture, and Birthday Journeys.
Marketing Campaign Specialist
FC · October 2022 - January 2024
- Partner with leadership to implement CRM-based growth strategies, improving customer acquisition and retention metrics.
- Execute direct marketing campaigns, managing CRM architecture and segment building.
- Champion collaboration between marketing, data, and product teams for efficiency gains and measurable business impact.
- Conceptualize and develop lifecycle journeys.
Content Marketing Coordinator
a previous company · October 2021 - November 2022
- Manage daily email campaign workflows, providing relief for the Content Manager and training new team members.
- Develop custom reports for campaign performance, offering insights for content syndication, nurture programs, and deep media strategies.