Jared N.
✨ Newly AddedCustomer Engagement & Systems Lead
Notable Highlight
He built an intent-based lifecycle journey that segmented customers into high, medium, and low intent groups based on website behavior. This improved consultant focus on high-intent leads while nurturing lower-intent users through drip campaigns and other touchpoints.
Experience Summary
Jared brought more than 5 years of experience in customer engagement and lifecycle marketing across retail, automotive, and financial services. He demonstrated hands-on expertise in Salesforce Marketing Cloud, including Email Studio, Journey Builder, Automation Studio, Query Studio, Contact Builder, and Mobile Connect, alongside technical proficiency in SQL, HTML, and server-side JavaScript. His responsibilities encompassed managing BAU campaign deployments, building and optimizing customer journeys, segmenting audiences by intent, coding emails, and balancing strategy with technical execution. He also wrote creative briefs, worked from content calendars, collaborated with creative teams through feedback rounds, and supported omnichannel programs across email, SMS, push, and WhatsApp.
Key Achievements
Built an intent-based lifecycle journey that segmented customers into high, medium, and low intent groups based on website behavior, improving consultant focus on high-intent leads while nurturing lower-intent users through drip campaigns and other touchpoints. Improved data flows and data structures in a previous role, reducing business complexity and enabling stronger reporting. Received a "Data Star of the Month" award for this work.
Skills
He is highly proficient in Salesforce Marketing Cloud, including journey building, automation, audience segmentation, and omnichannel campaign execution. He has experience writing creative briefs for email campaigns and partnering with creative teams from briefing through feedback and final build. He can code and program email campaigns using HTML, SQL, and some server-side JavaScript, and has supported platform migrations as well. He tracks performance through KPIs such as lead quality, email conversion, deliverability health, and engagement metrics, while supporting cross-functional collaboration.