José L.

✨ Newly Added

Director of Ecommerce

Brazil13+ years experience$9,000/mo

Notable Highlight

Conceived and built an automated AI content generation pipeline supporting six different languages for SEO, social, and email workflows.

Experience Summary

Jose Felipe was an accomplished marketing leader with 13 years of experience in digital marketing across agency and client-side roles. He began his career managing top-tier enterprise accounts across B2B and B2C e-commerce verticals in Brazil before transitioning to in-house leadership positions. Most recently, he specialized in scaling cross-border marketing and growth strategies across 14 countries. His expertise spanned full-funnel demand generation, end-to-end operational setup (SOPs and P&L management), and strategic integration of AI to optimize marketing workflows. He successfully managed a 30-person multinational team and multi-million dollar budgets.

Key Achievements

Conceived and built an automated AI content generation pipeline supporting six languages for SEO, social, and email workflows. This operational framework reduced production times from nine hours to 1.5–2 hours while maintaining brand guidelines through a human-in-the-loop review process. Scaled and directly led a distributed team of 30 professionals across SEO, CRM, technology, social media, and data analytics.

Skills

E-commerce Operations, DTC Marketing & Growth Strategy, P&L Management, Merchandising & Pricing, Demand Generation, Google Ads, Meta Ads, LinkedIn Ads, DSP/DMP, SEO, SEMrush, Google Search Console, Screaming Frog, CRM & Automation, Insider, Klaviyo, HubSpot, ActiveCampaign, Conversion Rate Optimization, Trade Marketing, Branding & Communication Strategy, Google Analytics 4, Looker Studio, Microsoft Clarity, Hotjar, VWO, SimilarWeb, Adjust, AppsFlyer, Shopify, VTEX, Magento, RAG Pipelines, Make, n8n, AI-driven personalization and content generation, Mobile Growth, Marketplace Intelligence, Category Management, Go-to-Market Strategy, UI/UX Development, Business Intelligence, Forecasting, Supply Chain & Logistics, Customer Acquisition & Retention, Multi-language SEO, Dynamic Pricing

Work Experience

Director of Ecommerce

CLO. · Newport Beach, US · Oct 2025 – Present

Architected end-to-end merchandising and dynamic pricing framework (categorization, visibility, promotions) to optimize product stack and pricing strategy, delivering 70%+ gross margin from ~22% COGS baseline and establishing scalable structure for margin and revenue optimization across ultra-premium portfolio.
Managed margin optimization, forecasting, and resource allocation across three distinct brand verticals.
Architected fulfillment and logistics operations to support multi-brand, multi-market scaling.
Defined and executed DTC growth strategies, customer acquisition, and retention initiatives.
Led fulfillment (1P and 3P) and customer service teams to ensure premium brand experience at scale.

Acting Growth Marketing Director

Ren. · Curitiba, Brazil · Nov 2023 – Sep 2025

Co-owned M P&L across 14 countries (LATAM, North America, Europe), developing go-to-market strategy with C-suite that drove +40% YoY new customer acquisition while maintaining double-digit CAC efficiency at scale.
Designed and implemented strategic pricing and merchandising framework that optimized product stack and margin structure across multi-market portfolio.
Implemented RAG-based content infrastructure across 6 languages (EN/ES/FR/IT/DE/PT), enabling scalable multi-language SEO and content strategy; achieved +85% creative efficiency through AI-driven automation, reducing production cycle time by 60%.
Built and scaled Mobile Growth squad focused on app scalability and channel diversification, expanding user base by 35% YoY.
Led strategic alignment across SEO, performance media, branding, marketplace intelligence, analytics, and pricing teams across distributed LATAM/Europe operations.

Growth Director

DS · Curitiba, Brazil · Jun 2022 – Nov 2023

Designed and led proprietary e-commerce growth methodology focused on structured experimentation, unlocking new growth avenues across acquisition, engagement, optimization, and retention while optimizing LTV/CAC.
Drove +74% YoY revenue growth, +50% conversion rate optimization, and +25% average basket size for Hershey's.
Achieved +150% organic revenue growth, +137% paid revenue growth, and +45% order approval rate optimization for Mari Maria Makeup.
Generated +64% paid revenue growth and +30% conversion rate optimization for Martiplast.
Delivered +20% YoY revenue growth and +27% conversion rate optimization for Lojas Pompeia.

Marketing Manager

PS · Joinville, Brazil · Jul 2021 – Apr 2022

Owned marketing and trade marketing strategies across direct and indirect channels.
Launched Paw Patrol ice cream line, negotiating with Spin Records/Nickelodeon for exclusivity in Brazil.
Built new system that delivered -15% cost in MRP through margin review by category and channel.
Increased channel profitability by +20% through optimization of category mix and sales routes.

Marketing Manager

CB · Curitiba, Brazil · Jun 2019 – Jul 2021

Owned marketing strategies and managed D2C digital sales channel and marketplaces.
Launched two new categories from R&D to marketing and communication planning, resulting in +35% growth in new customers from sous-vide and vegan categories.
Implemented multichannel digital sales channel (official store, marketplaces, apps) through digital transformation in logistics, supply, sales, and marketing.

Growth Director

Blu. · Curitiba, Brazil · Aug 2013 – May 2019

Owned planning, business intelligence, paid media, SEO, CRM, branding strategies, and team development.
Managed up to 14 parallel ecommerce projects from business plan, UI/UX development, sales and marketing strategy, and P&L management for different company sizes and verticals, including Ferramentas Gerais, Grupo Morena Rosa, and Tramontina.
Built new methodology that drove sales performance and P&L management, resulting in 95% accuracy in sales and financial forecasted results.