Lina M.
✨ Newly AddedMarketing Director
Notable Highlight
Engineered and deployed an end-to-end AI-native operational workflow across the entire marketing department utilizing Claude, HubSpot, and Clay, which automated lead nurturing and expanded total pipeline capacity.
Experience Summary
Lina Muriel held a global marketing and growth executive role with over 18 years of comprehensive marketing experience, including more than 12 years dedicated to scaling B2B revenue engines. She specialized in modern demand generation, Account-Based Marketing (ABM), and complex Go-To-Market (GTM) strategies across US and European markets. Her expertise centered on architecting and deploying AI-native marketing departments, integrating advanced AI systems into workflows to scale content production and expand pipeline capacity. At the director level, she maintained a hands-on approach, directly configuring CRM environments, building data models, and managing data hygiene.
Key Achievements
Engineered and deployed an end-to-end AI-native operational workflow across the marketing department utilizing Claude, HubSpot, and Clay, which automated lead nurturing and expanded pipeline capacity. Spearheaded outbound marketing, content automation, and strategic partnership GTM strategy across the US and Europe for an EdTech brand, generating a documented 40% marketing ROI.
Skills
Work Experience
Marketing Director
Pra. · Bogota · Jan 2026 – Jun 2026
- Delivered 20% ROI through targeted demand generation campaigns and architected AI-native marketing workflows across the department, utilizing advanced AI tools to scale content production, automate lead nurturing, and significantly increase pipeline capacity.
- Increased brand awareness by 50% via integrated marketing strategies and elevated event brand awareness by 70% through strategic event marketing.
- Owned the brand voice and organic social thesis, establishing a case study engine that transformed complex technical milestones into high-distribution social proof.
- Grew social media following by 40% while successfully implementing ABM frameworks to elevate executive thought leadership and drive pipeline growth.
Head of Growth (Marketing & Sales)
ST · Madrid · Jan 2025 – Dec 2025
- Defined global market positioning and translated it into an actionable GTM strategy across outbound channels, content, and high-yield strategic partnerships, delivering 40% ROI and establishing international brand positioning.
- Implemented a targeted ABM strategy hitting 91% effectiveness for high-value accounts, supported by automated campaigns that nurtured leads across the buyer's journey.
- Constructed and managed data models connecting marketing inputs to strict revenue targets, precisely optimizing CAC across PPC, SEO, and SEM.
Demand Generation Marketing Manager
DQ · Madrid · Jun 2023 – Dec 2024
- Executed regional demand generation campaigns resulting in a 40% increase in leads, collaborating closely with PR agencies and executing localized ABM initiatives.
- Guided high-yield field event marketing circuits, launching tailored campaigns by country that generated a 50%+ boost in high-intent lead volume.
- Managed localized PPC, SEO, SEM, and social selling strategies, achieving a 55% improvement in channel performance through rigorous A/B testing.
Marketing Manager for EMEA
Bio. · Madrid · Jan 2023 – Jun 2023
- Ran 3 monthly ABM marketing campaigns yielding 150%+ ROI and executed a localized EMEA marketing plan.
- Directed localized multi-media asset production (20+ weekly), tailoring educational content and pitch materials to capture net-new brand accounts.
Marketing & Communications Director
a previous company · Madrid · Feb 2020 – Dec 2022
- Achieved 120% annual growth across 9 countries by managing corporate communications, PR, and earned media.
- Secured a 175% increase in website traffic and 45% follower growth by maximizing global brand awareness.
- Designed and executed a digital strategy for 37+ annual webinars, resulting in 150%+ ROI.
Marketing & Sales Director & Product Development
SP · Madrid · Nov 2014 – Jun 2019
- Established the Marketing Department from scratch, driving a 60% revenue increase via demand generation and ABM while increasing brand positioning by 70%.
- Developed a portfolio of 20+ digital payment solutions, successfully closing 90% of deals and strengthening global corporate partnerships.
Co-Founder & Marketing Director
Tec. · Jan 2007 – May 2014
- Co-founded and led marketing initiatives for the organization.
Marketing Project Manager
a previous company · Jan 2007 – May 2014
- Managed marketing projects and strategic initiatives.
Founder & CEO
EW · Jan 2007 – May 2014
- Founded and led the organization as Chief Executive Officer.
Competitive Specialist
SA · Jan 2007 – May 2014
- Conducted competitive analysis and market intelligence activities.
Marketing Product Leader
Cla. · Jan 2007 – May 2014
- Led product marketing strategy and execution.
Marketing Research Analyst
MBK · Jan 2007 – May 2014
- Conducted marketing research and analysis.