Felix M.

Experience Summary

is a TikTok Shop Specialist and e-commerce growth strategist who scaled DTC brands on TikTok from setup through seven-figure GMV milestones. As founder of STA, he provided end-to-end TikTok Shop strategy, including media buying, affiliate program management, and UGC-driven growth. Across contract engagements with brands like INP and SB, he recruited over 60K creators and built affiliate ecosystems that drove the majority of shop revenue. His expertise spans TikTok Ads, Live Commerce, creator management, and performance analytics.

Key Achievements

Scaled SB's TikTok Shop to K+ GMV in under 12 months with approximately in ad spend, driving approximately K from affiliates and approximately K from Live, Search, and Ads. At INP, grew TikTok Shop GMV from approximately K to K+ by recruiting 32K+ creators and activating 350+ revenue-generating affiliates. Graduated with Dean's List Honors and received the Marketing Excellence Award from Southwestern University Phinma. Earned TikTok Academy certifications as a Media Buying Expert, Creative Expert, and TikTok Shop Strategist.

Skills

TikTok Shop Management, Media Buying, UGC Strategy, E-commerce Growth, Performance Analytics, TikTok Ads, Affiliate Program Management, Creator Recruitment, DTC Brand Strategy, TikTok Shop Setup & Scaling, Commission Optimization, TikTok Live Commerce, Organic Growth Strategy, Creator Ecosystem Management, Ad Campaign Optimization

Work Experience