Sally F.
✨ Newly AddedE-commerce Product Manager
Notable Highlight
Managed e-commerce across 6+ Shopify stores spanning US, EU, and Middle East markets, from product data entry and localization to multi-country strategy execution.
Experience Summary
E-commerce manager with 8 years of experience across Shopify, WooCommerce, and Magento platforms. Managed product data, store optimization, digital marketing campaigns, and analytics. Oversaw multi-country operations for retail and direct-to-consumer brands across US, European, and Middle Eastern markets.
Key Achievements
- Managed and optimized Shopify stores serving customers across the US, Saudi Arabia, Egypt, Norway, Sweden, Denmark, Germany, Belgium, the UK, and the Netherlands, demonstrating strong international e-commerce expertise. - Led the redevelopment and management of GP's Shopify website, overseeing all aspects from concept to launch while optimizing navigation, product discovery, and checkout experiences. - Successfully managed daily operations for multi-country Shopify stores, optimizing product listings, pricing strategies, inventory management, and customer journeys to improve conversion rates and online performance. - Built custom Shopify Liquid sections and localized an entire Shopify storefront from Dutch to English, enhancing UX and supporting international market expansion for SS. - Implemented SEO, PPC, email marketing, and affiliate programs that increased traffic, customer engagement, and brand visibility across multiple e-commerce brands. - Managed product data for large Shopify catalogs, including product descriptions, images, pricing, inventory, and category structures while maintaining high standards of quality assurance and merchandising consistency. - Led e-commerce teams supporting major retail brands including Dressbarn, Stein Mart, Modell's, Pier 1, and Linens 'n Things, overseeing product onboarding, catalog optimization, and project coordination. - Developed expertise in Shopify store setup, theme customization, app development, analytics, and payment gateway management, enabling end-to-end ownership of e-commerce operations and platform optimization.
Skills
Work Experience
E-commerce Product Manager
LT · Remote · Belgium · Jul 2024 – Present
- Input product details accurately into Shopify, including descriptions, images, pricing, and inventory.
- Write compelling and accurate product descriptions.
- Ensure all product information is complete, consistent, and accurate.
- Perform regular checks to ensure all product listings are error-free and consistent.
- Identify and correct inaccuracies in product listings.
- Organize products into appropriate categories and collections to facilitate easy navigation and optimal customer experience.
- Maintain and update product categorization as needed to reflect changes in inventory and sales strategies.
- Upload and edit product images to meet quality standards, ensuring they are clear, relevant, and professionally presented.
- Work closely with marketing, customer service, and other team members to ensure product information is current and accurate.
- Communicate updates and changes to product information effectively across teams.
- Generate and analyze reports on product performance, including sales data and customer feedback.
- Provide insights and recommendations for product improvements based on data analysis.
E-commerce Brand Manager
NBD · Remote · Norway, Sweden, Denmark · Dec 2024 – Jun 2025
- Manage daily operations of a multi-country Shopify store, optimizing product listings, pricing strategies, and inventory flow.
- Plan and execute digital marketing initiatives including SEO, PPC, email campaigns, and affiliate partnerships to increase traffic and conversions.
- Analyze sales data and customer behavior to refine user journeys and boost conversion rates.
- Oversee customer service processes, ensuring timely and professional responses to inquiries, returns, and complaints.
- Collaborate with suppliers, logistics partners, and developers to improve fulfillment speed, accuracy, and site performance.
- Use website analytics to identify improvement areas and lead UI/UX enhancements for a smoother shopping experience.
- Manage and scale affiliate relationships to drive brand visibility and additional revenue streams.
Web Developer
SS · Remote · Netherlands
- Translate entire Shopify storefront from Dutch to English, including all product pages, navigation, legal policies, and marketing content with natural, brand-aligned phrasing.
- Build custom Shopify Liquid sections and blocks to enhance design flexibility, improve UX, and support localized content, including custom layouts for collections, banners, and modular sections for future content expansion.
- Enter and enhance product data including images, pricing, inventory, and compelling SEO-optimized descriptions, ensuring consistency, accuracy, and brand tone across all listings.
- Conduct comprehensive QA to catch errors in content, layout, or logic across devices and make regular updates to ensure the site stays current and clean post-launch.
- Structure product collections for intuitive browsing and efficient merchandising while managing all visual assets, optimizing image clarity, orientation, and performance.
- Work closely with the brand founder and external marketing support to ensure technical execution matches evolving business goals.
E-commerce Product Manager
LG2 · Remote · Germany · Jun 2024 – Present
- Accurately input product details into Shopify, including descriptions, images, pricing, and inventory.
- Write compelling and accurate product descriptions.
- Ensure all product information is complete, consistent, and accurate.
- Perform regular checks to ensure all product listings are error-free and consistent.
- Identify and correct inaccuracies in product listings.
- Organize products into appropriate categories and collections to facilitate easy navigation and optimal customer experience.
- Maintain and update product categorization as needed to reflect changes in inventory and sales strategies.
- Upload and edit product images to meet quality standards, ensuring they are clear, relevant, and professionally presented.
E-commerce Manager
KCUAU · Remote · Jun 2024 – Present
- Accurately input product details into Shopify, including descriptions, images, pricing, and inventory.
- Write compelling and accurate product descriptions.
- Ensure all product information is complete, consistent, and accurate.
- Perform regular checks to ensure all product listings are error-free and consistent.
- Identify and correct inaccuracies in product listings.
- Organize products into appropriate categories and collections to facilitate easy navigation and optimal customer experience.
- Maintain and update product categorization as needed to reflect changes in inventory and sales strategies.
- Upload and edit product images to meet quality standards, ensuring they are clear, relevant, and professionally presented.
Website Developer
VP · Project Based
- Build a modern, responsive store using Elementor Pro with optimized UI/UX.
- Configure WooCommerce product management, variable products, pricing, and automated orders.
- Integrate HyperPay, PayTabs, Stripe, and automated local/international shipping.
- Implement API-based product syncing, automated inventory updates, and fulfillment.
- Apply WooCommerce SEO (Rank Math), optimize speed (GTmetrix, PageSpeed), and enable caching and CDN.
- Enable SSL, Wordfence, and iThemes Security for security and compliance.
E-commerce Manager
GP · Cairo · Hybrid · Oct 2023 – Aug 2024
- Lead and redevelop the company's e-commerce website on the Shopify platform, overseeing all aspects from concept to launch.
- Collaborate closely with designers and other stakeholders to ensure the website's design and functionality meet business objectives and provide exceptional user experience.
- Manage all aspects of the Shopify website, including product listings, pricing, promotions, and content updates, ensuring accuracy and relevance.
- Utilize web analytics tools such as Google Analytics and Shopify Analytics to track key performance metrics and generate insights to inform decision-making and optimization efforts.
- Ensure a seamless and user-friendly online shopping experience for customers, optimizing website navigation, product discovery, and checkout processes.
- Coordinate with inventory and fulfillment teams to ensure accurate product availability, timely order processing, and efficient inventory management practices.
- Collaborate with internal teams, including marketing, sales, customer service, and IT, to align e-commerce initiatives with overall business objectives and priorities.
- Stay informed about e-commerce trends, best practices, and emerging technologies to drive continuous improvement and innovation in online retail operations.
E-commerce Specialist
a previous company · Upwork · Feb 2024 – Jun 2024
- Ensure products are accurately and attractively presented on the website.
- Develop and implement merchandising strategies that align with marketing and sales objectives to enhance customer experience and maximize sales.
- Oversee specific categories or sections of the website, analyzing performance metrics to identify trends, opportunities, and areas for improvement.
- Coordinate with the marketing team to plan and execute promotional campaigns, ensuring featured products and offers are highlighted effectively on the site.
- Work closely with inventory or supply chain teams to monitor stock levels, ensuring featured products are available and back-orders are minimized.
- Utilize customer feedback and analytics tools to gain insights into shopper behavior and preferences, adjusting merchandising tactics accordingly.
- Handle other responsibilities as requested by the client.
Senior E-commerce Specialist
WC · USA · Hybrid · Jan 2023 – Feb 2024
- Develop and implement e-commerce strategies to increase online sales and customer engagement.
- Analyze customer behavior and market trends to identify opportunities for growth.
- Design and optimize website user experience to maximize customer satisfaction.
- Monitor and analyze website performance metrics to identify areas for improvement.
- Develop and maintain relationships with third-party vendors and partners.
- Create and maintain product catalogs, descriptions, images, titles, and pricing structures.
- Develop and implement strategies to increase customer loyalty.
- Monitor and analyze competitor activities to identify opportunities for improvement.
- Develop and maintain e-commerce policies and procedures.
- Ensure compliance with applicable laws and regulations.
- Maintain communication with the marketing agency to ensure development and implementation of marketing strategies and plans.
- Conduct market research and analysis to identify customer needs and preferences.
- Oversee the development of marketing materials such as brochures, website content, and social media posts.
- Coordinate and execute advertising campaigns across various channels.
- Manage and coordinate events and promotions.
- Track and analyze marketing performance metrics such as ROI, customer acquisition cost, and conversion rates.
- Collaborate with sales teams to align marketing efforts with sales goals.
- Manage a team of marketing professionals, providing guidance and support as needed, and report to upper management.
E-commerce Team Leader
a previous company · USA · Remote · Jun 2022 – Jan 2023
- Lead by organizing work, communicating goals, connecting work in context, delegating tasks, and problem-solving.
- Manage project progress and report progress to BP and DM.
- Coach to improve team members' skill sets, nurture team member strengths, and identify areas for improvement.
- Represent and advocate for the team's needs.
- Contribute to the website's product additions by processing line sheets from vendors, evaluating them, and entering them into the Shopify backend system.
- Clean older products to ensure they look presentable to the consumer.
E-commerce Specialist
a previous company · USA · Remote · Jan 2022 – May 2022
- Contribute to the website's product additions by processing line sheets from vendors, evaluating them, and entering them into the Shopify backend system.
- Clean older products to ensure they look presentable to the consumer.
- Maintain and monitor project plans and schedules.
- Organize, attend, and participate in stakeholder meetings.
- Document and follow up on important actions and decisions from meetings.
- Create a project management calendar for fulfilling each goal and aim.