Sally F.

E-commerce manager with 8 years of experience across Shopify, WooCommerce, and Magento platforms. Managed product data, store optimization, digital marketing campaigns, and analytics. Oversaw multi-country operations for retail and direct-to-consumer brands across US, European, and Middle Eastern markets.

• •Managed and optimized Shopify stores serving customers across the US, Saudi Arabia, Egypt, Norway, Sweden, Denmark, Germany, Belgium, the UK, and the Netherlands, demonstrating strong international e-commerce expertise.
• •Led the redevelopment and management of GP's Shopify website, overseeing all aspects from concept to launch while optimizing navigation, product discovery, and checkout experiences.
• •Successfully managed daily operations for multi-country Shopify stores, optimizing product listings, pricing strategies, inventory management, and customer journeys to improve conversion rates and online performance.
• •Built custom Shopify Liquid sections and localized an entire Shopify storefront from Dutch to English, enhancing UX and supporting international market expansion for SS.
• •Implemented SEO, PPC, email marketing, and affiliate programs that increased traffic, customer engagement, and brand visibility across multiple e-commerce brands.
• •Managed product data for large Shopify catalogs, including product descriptions, images, pricing, inventory, and category structures while maintaining high standards of quality assurance and merchandising consistency.
• •Led e-commerce teams supporting major retail brands including Dressbarn, Stein Mart, Modell's, Pier 1, and Linens 'n Things, overseeing product onboarding, catalog optimization, and project coordination.
• •Developed expertise in Shopify store setup, theme customization, app development, analytics, and payment gateway management, enabling end-to-end ownership of e-commerce operations and platform optimization.