Diego G.

✨ Newly Added

Growth Lead / Senior Digital Marketing

Brazil10+ years experience$12,000/mo

Notable Highlight

Restructured the client's marketing and sales infrastructure from scratch, reducing cost-per-lead (CPL) from to and generating k in revenue.

Experience Summary

was a high-caliber marketing executive with 15 years of experience driving full-funnel acquisition strategies for high-growth B2B and B2C enterprises globally. Over the past six years, he focused on strategic leadership, serving as a fractional CMO and Head of Marketing to build scalable frameworks for international clients across the US and UAE. He specialized in merging performance marketing and growth strategy with advanced technical execution, including custom AI/LLM engineering to optimize campaign results. He successfully managed digital transformations and marketing portfolios for Fortune 500 companies, enterprise accounts, and rapid-growth e-commerce brands.

Key Achievements

Restructured the client's marketing and sales infrastructure from scratch, reducing cost-per-lead (CPL) from to and generating k in revenue. Architected and deployed a B2B LinkedIn ABM and Google Ads strategy for enterprise acquisition, capturing high-tier accounts and lowering enterprise CPL to .

Skills

AI Multi-Agent Orchestration, LLM Gateway Architecture (OmniRoute), LiteLLM, MCP Servers, Local LLM Inference (LM Studio, vLLM, ExLlamaV3), GTM Strategy, Market Positioning, Revenue Data Modeling, HubSpot, Clay, Lead Scoring, Outbound Marketing, Google Ads, Meta Ads, TikTok Ads, TikTok Shop, YouTube Ads, LinkedIn Ads, Paid Social, Paid Search, GA4, Looker Studio, Server-Side GTM, Attribution Modeling (UTMs, offline conversions, CRM loopback), Cohort/Payback Dashboards, Account-Based Marketing (ABM), SEO, Content Marketing, Event Marketing, Partnership Marketing, P&L Ownership, Marketing Budget Management, Brand Strategy, Creative Testing, Ad Creative Engine (Meta/Google), Tauri 2, React, TypeScript, Rust, Asana, Notion, Slack, SEMrush, OKRs, Agile Methodologies, SDR/BDR Team Building

Work Experience

Growth Lead / Senior Digital Marketing Strategist

JMa. · Remote (Global) · Dec 2021 – Mar 2026

Cut ad-level decision time ~10x by architecting and shipping a proprietary AI reporting and analysis stack, the commercial predecessor to the multi-agent systems underlying independent R&D.
Led up to 10 cross-functional contributors, owning budgets from k average to k+/month across paid social and search for a multi-client portfolio.
Defined positioning and GTM strategy across accounts spanning education, B2B, DTC, and events, translating strategy into outbound, content, and paid execution.
Built the data model and dashboards connecting marketing spend to lead volume and revenue outcomes across the portfolio.
Cut CPL to ~ across several VUKA events while increasing MQL quality, running the paid and partnership side of a high-yield event marketing circuit.
Strengthened attribution accuracy by implementing server-side GTM and attribution hygiene (UTMs, offline conversions, CRM loopback).

AI Marketing Manager (Contractor)

AB · Remote · Oct 2024 – Jan 2026

Built and ran outbound targeting infrastructure using Clay for contact enrichment and list building, feeding a lead-scoring model connected to HubSpot with bulk-upload and data-QA routines.
Supported net-new brand acquisition into TikTok Shop for multiple DTC clients in the Apex portfolio, developing marketing assets and pitch materials tailored to the platform.
Built an ad-creative engine (generate → evaluate → publish to Meta/Google) with versioning and approval criteria.
Built creative lifecycle analytics (metrics by angle/claim/visual) into an actionable library, an early version of the case-study/social-proof engine.

Fractional Growth Marketing Consultant

T( · Remote · Apr 2025 – Sep 2025

Held MER/CAC guardrails while CPM/CPC improved despite Temu/Shein auction pressure, with CVR hitting targets through LP and checkout tests.
Supported TikTok Shop as an acquisition channel alongside core paid social and search.
Ran high-velocity creative testing: up to 5 variants per angle per product across 4 SKUs in weekly sprints; codified naming and QA.

CMO

TNB(S · Remote (BR) · Apr 2022 – Oct 2023

Owned the marketing P&L directly alongside company leadership. Managed team of 6 direct reports and 2 freelancers with budget up to k/mo.
Grew transactions from ~k to ~M in 12 months by designing GTM strategy and a sales playbook from scratch.
Built dashboards (Paid, Organic, Funnel, Channel P&L) connecting marketing activity directly to revenue targets for leadership.

CMO

RC(B · Brazil · May 2020 – Jul 2021

Led the strategic pivot from B2C to B2B/B2B2C positioning, rebuilding marketing strategy, sales process, and sales deck from the ground up.
Cut CPL 70% (R→<R) and CAC to R (from R) while generating 20k+ leads in a 6-month acquisition phase via ABM and a data-driven funnel.
Built an SDR/BDR organization up to 10 reps, feeding mid-market ACV (~k), 3–6 month cycles.

Head of Marketing

G(BSS · Jul 2021 – Dec 2021

Improved CTR and CVR and reduced churn by introducing OKRs and agile rituals.
Grew organic leads via SEO and content engine.

Growth Marketing Manager

VM · Jan 2020 – Jun 2020

Increased CVR ~20% and decreased CPA ~50% via offer, creative, and audience testing across Meta and Google.

Inbound Marketing Analyst

A( · Aug 2018 – Jan 2019

Drove 5,000+ SMB leads, reducing CPL from R to R.
Drove 300+ Enterprise leads, reducing CPL from R to R.