Nolitha N.

E-commerce Lead

South Africa5+ years experienceAvailable in 1 week$6,000/mo

Compare at US rates $18,000/mo?

Notable Highlight

Migrated 50+ luxury beauty brands into Emarsys and drove 35%+ year-over-year organic traffic growth through SEO optimization and targeted CRM campaigns across email, web, and paid social.

Experience Summary

CRM and e-commerce leader with 5 years of experience in digital marketing, automation, and customer retention for luxury beauty and sports retail. Skilled in Emarsys, Dynamic Web, Power BI, and Google Analytics. Expertise spanned end-to-end e-commerce strategy, email marketing, SEO optimization, paid social campaigns, and customer lifecycle management across 50+ premium brands.

Key Achievements

Led end-to-end e-commerce strategy for PS, driving online revenue, profitability, and customer acquisition across major global brands including Nike, Adidas, Puma, New Balance, Vans, ASICS, HOKA, and Umbro.
Managed complete online trading operations, including website merchandising, promotional calendars, product catalog management, inventory optimization, and conversion rate improvements through data-driven trading decisions.
Led CRM strategy for 50+ luxury beauty brands, including CHANEL, Dior, Fenty Beauty, NARS, Huda Beauty, Estée Lauder, Tom Ford, YSL, Givenchy, and Sol de Janeiro, delivering personalized lifecycle campaigns and customer retention initiatives.
Successfully migrated and segmented customer data from Dynamic Web to Emarsys, enabling scalable automation, personalized customer journeys, and improved CRM campaign performance.
Built automated lifecycle journeys including abandoned cart, browse abandonment, replenishment, post-purchase, and win-back campaigns while executing A/B testing to improve email engagement and conversions.
Achieved 35%+ year-over-year organic traffic growth by leading SEO optimization across landing pages, product pages, metadata, and site taxonomy while improving search visibility and conversion performance.
Managed paid social and remarketing campaigns across Facebook, Instagram, TikTok, YouTube, and Google, leveraging CRM segmentation and analytics to improve ROI, engagement, and customer acquisition.
Leveraged Power BI, Google Analytics, SEMrush, and Google Search Console to monitor campaign performance, customer behavior, and commercial KPIs, presenting actionable insights and strategic recommendations to senior stakeholders.

Skills

EmarsysDynamic WebPower BIGoogle AnalyticsSEO optimizationEmail marketingCRM strategyE-commerce managementCustomer segmentationPaid social campaignsA/B testingLanding page optimizationGoogle Search ConsoleSEMrushAsanaTrelloProduct catalog managementCopywritingCampaign management

Work Experience

E-Commerce Lead

PSCT · Cape Town · Jun 2026 - Present

Lead the strategy, planning, development, and launch of the Cross Trainer e-commerce platform.
Define the digital trading strategy, customer journey, and commercial roadmap.
Build the website structure, navigation, product taxonomy, categories, filters, and merchandising strategy.
Curate and optimize online assortments across premium sports and lifestyle brands, including Nike, adidas, Puma, and other leading global brands.
Develop online experiences across key categories such as running, training, football, rugby, hockey, basketball, lifestyle, accessories, and more.
Collaborate with Buying, Marketing, IT, Logistics, Operations, and external partners to successfully deliver the website launch.
Establish trading calendars, promotional campaigns, landing pages, and launch strategies.
Implement analytics, SEO, conversion rate optimization (CRO), and performance reporting frameworks.
Develop operational processes for product onboarding, fulfillment, customer experience, and ongoing website optimization.
Drive continuous commercial growth through data-driven merchandising and digital optimization.

E-Commerce Lead

PSTT · Cape Town · Jan 2026 - Present

Own and execute the end-to-end e-commerce strategy, driving online revenue growth, profitability, and customer acquisition for brands such as Nike, Puma, Adidas, New Balance, Vans, Umbro, ASICS, HOKA, Hi-Tec, and many more sports and lifestyle brands.
Lead the full online trading cycle, managing daily, weekly, and monthly performance against sales and conversion targets.
Develop and manage the e-commerce trading calendar, aligning campaigns, product launches, and promotional activity to business objectives.
Analyze and optimize key performance metrics including conversion rate, AOV, traffic, bounce rate, and revenue to inform trading decisions.
Deliver detailed trade reports and performance insights, providing clear recommendations to improve commercial outcomes.
Oversee website merchandising strategy, ensuring optimal product visibility, category performance, and onsite search effectiveness.
Continuously optimize the customer journey, identifying friction points and implementing improvements to enhance user experience and checkout conversion.
Work closely with UX and development teams to prioritize and implement site enhancements, bug fixes, and performance improvements.
Lead CRM team to plan and execute targeted lifecycle campaigns including email, personalization, and retention strategies.
Align with marketing teams on paid media, brand campaigns, and traffic driving initiatives to maximize onsite performance.
Optimize onsite content and landing pages to support campaign performance and improve engagement.
Manage end-to-end product catalogue operations, ensuring accuracy of product data including pricing, descriptions, imagery, and categorization.
Partner with buying and planning teams to ensure optimal stock availability, assortment planning, and sell-through performance.
Identify underperforming products and implement strategies to improve sell-through and margin.
Plan and execute promotional strategies including discounting, bundles, and seasonal campaigns to drive revenue and clear stock.
Monitor campaign performance and ROI, making real-time trading adjustments to maximize results.
Collaborate cross-functionally with operations and fulfillment teams to ensure efficient order processing, delivery performance, and customer satisfaction.
Identify and implement process improvements across the e-commerce value chain to enhance operational efficiency.
Present trade performance, insights, and strategic recommendations to senior stakeholders in monthly and weekly trade meetings.

CRM Manager

ASSA · Cape Town · Nov 2024 - Dec 2025

Lead the full CRM strategy and execution for over 50 luxury beauty brands, including CHANEL, Dior, NARS, Fenty Beauty, Huda Beauty, Estée Lauder, Tom Ford, YSL, Givenchy, Sol de Janeiro, Valentino Beauty, Paula's Choice, and Maison Margiela.
Migrate and import all customer data from Dynamic Web into Emarsys, ensuring a clean, segmented, and fully functional database for ongoing CRM campaigns.
Write, design, and deploy all email marketing campaigns, collaborating with the design team while optimizing creative assets for high performance.
Manage customer segmentation using behavioral, demographic, and AI-driven data to target audiences by location, product preferences, department, and purchase patterns.
Handle Emarsys Web Channel campaigns, including on-site pop-ups, product recommendations, personalized content blocks, and automated journey triggers.
Execute paid remarketing campaigns across email and social media ads, ensuring CRM data is used effectively for audience retargeting and personalized messaging.
Monitor SEO and landing page performance for campaign-specific product pages using Google Analytics, SEMrush, Google Search Console, and Screaming Frog, identifying areas to improve discoverability and conversions.
Report on performance and ROI for email, SEO, and remarketing campaigns using Emarsys dashboards, Power BI, and Google Analytics, highlighting key trends and engagement metrics.
Develop automated triggered journeys such as abandoned browse, abandoned cart, post-purchase, replenishment, and win-back flows to drive repeat conversions.
Conduct A/B testing on subject lines, layouts, CTAs, and personalization to improve open rates, click-through rates, and landing page performance.
Plan and execute seasonal, product launch, and co-branded CRM campaigns in alignment with brand and retail marketing calendars.
Design and optimize email banners, web channel content, landing pages, and on-site placements to maintain brand consistency and high visual standards.
Partner with e-commerce, creative, and merchandising teams to ensure CRM, SEO, and paid campaigns complement broader marketing initiatives.

E-Commerce Manager

ASSA · Cape Town · Oct 2022 - Oct 2024

Manage the full operations of ARC's official e-commerce platform, ensuring a seamless user experience, optimal site performance, and consistent brand representation across all product categories.
Oversee the end-to-end execution of digital marketing campaigns for over 50 luxury beauty brands, including CHANEL, Dior, Fenty Beauty, Huda Beauty, Estée Lauder, Tom Ford, YSL Beauty, Sol de Janeiro, Gucci Beauty, Versace, Valentino Beauty, and Givenchy.
Drive SEO optimization for landing pages, product pages, and category pages, implementing best practices for content, metadata, keywords, and internal linking, resulting in 35%+ year-on-year growth in organic traffic.
Monitor and track SEO performance using tools such as Google Analytics, SEMrush, and Google Search Console, identifying opportunities to improve rankings, traffic, and conversions.
Handle Emarsys Web Channel campaigns, including on-site pop-ups, product recommendations, personalized content blocks, and automated journey triggers.
Execute paid remarketing campaigns across email and social media ads, ensuring CRM data is used effectively for audience retargeting and personalized messaging.
Monitor SEO and landing page performance for campaign-specific product pages using Google Analytics, SEMrush, Google Search Console, and Screaming Frog, identifying areas to improve discoverability and conversions.
Report on performance and ROI for email, SEO, and remarketing campaigns using Emarsys dashboards, Power BI, and Google Analytics, highlighting key trends and engagement metrics.
Develop automated triggered journeys such as abandoned browse, abandoned cart, post-purchase, replenishment, and win-back flows to drive repeat conversions.
Conduct A/B testing on subject lines, layouts, CTAs, and personalization to improve open rates, click-through rates, and landing page performance.
Plan and execute seasonal, product launch, and co-branded CRM campaigns in alignment with brand and retail marketing calendars.
Design and optimize email banners, web channel content, landing pages, and on-site placements to maintain brand consistency and high visual standards.
Partner with e-commerce, creative, and merchandising teams to ensure CRM, SEO, and paid campaigns complement broader marketing initiatives.
Execute paid social campaigns across Instagram, Facebook, TikTok, and YouTube, leveraging CRM data for audience segmentation and remarketing to improve engagement, conversions, and campaign ROI.
Implement A/B testing across product pages, landing pages, and email campaigns to refine messaging, visuals, and CTAs, improving conversion rates and engagement.
Lead the taxonomical structuring and naming conventions for all products, ensuring logical categorization, improved searchability, and consistent presentation across website and backend systems.
Conduct data integrity checks to ensure product listings, pricing, descriptions, and images were accurate, SEO optimized, and aligned with brand guidelines.
Produce copy and creative briefs for product descriptions, landing pages, banners, and promotional assets, maintaining an engaging and consistent brand tone across all digital touchpoints.
Analyze customer behavior using Power BI, Google Analytics, and Dynamic Web, translating insights into actionable improvements in navigation, conversion funnels, and retention strategies.
Collaborate with IT, development, merchandising, and planning teams to maintain website functionality, troubleshoot errors, and align digital campaigns with in-store activations for a cohesive omnichannel experience.
Monitor and report on SEO performance, paid social campaigns, sales performance, and customer engagement metrics, presenting key insights and recommendations to stakeholders to drive data-informed optimizations.

Acting E-Commerce Manager

ASSA · Cape Town · Oct 2021 - Jun 2022

Implement strategies to drive online sales growth, improve conversion rates, and enhance the overall customer journey on ARC's e-commerce platform (Dynamic Web).
Manage customer data and segmentation to optimize CRM communications, personalized content, and marketing automation workflows.
Design brand onboarding documents, landing pages, and product templates, ensuring consistency and alignment with marketing strategies.
Conduct data quality checks across the website, verifying product listings, pricing, descriptions, and digital assets for accuracy.
Oversee email marketing campaigns, optimizing subject lines, content, and CTAs through A/B testing to improve engagement and click-through rates.
Execute paid social campaigns across Instagram, Facebook, TikTok, and YouTube, leveraging CRM data for audience segmentation and remarketing to improve engagement, conversions, and campaign ROI.
Implement A/B testing across product pages, landing pages, and email campaigns to refine messaging, visuals, and CTAs, improving conversion rates and engagement.
Lead the taxonomical structuring and naming conventions for all products, ensuring logical categorization, improved searchability, and consistent presentation across website and backend systems.
Conduct data integrity checks to ensure product listings, pricing, descriptions, and images were accurate, SEO optimized, and aligned with brand guidelines.
Produce copy and creative briefs for product descriptions, landing pages, banners, and promotional assets, maintaining an engaging and consistent brand tone across all digital touchpoints.
Analyze customer behavior using Power BI, Google Analytics, and Dynamic Web, translating insights into actionable improvements in navigation, conversion funnels, and retention strategies.
Collaborate with IT, development, merchandising, and planning teams to maintain website functionality, troubleshoot errors, and align digital campaigns with in-store activations for a cohesive omnichannel experience.
Monitor and report on SEO performance, paid social campaigns, sales performance, and customer engagement metrics, presenting key insights and recommendations to stakeholders to drive data-informed optimizations.

E-Commerce Content Coordinator

ASSA · Cape Town · Apr 2021 - Sep 2022

Manage website content, product listings, and PDPs for luxury brands, ensuring accuracy, high-quality presentation, and SEO optimization across landing pages and product pages.
Monitor SEO performance using Google Analytics, Google Search Console, and SEMrush, identifying opportunities to improve rankings, organic traffic, and user experience.
Develop brand storytelling and editorial content for marketing campaigns, including product launches, seasonal promotions, and special collaborations.
Produce compelling copy for email campaigns, web pages, banners, and landing pages, maintaining consistent brand voice and tone.
Partner with design teams to create visually engaging digital assets for emailers, homepage placements, and landing pages.
Maintain taxonomy, product naming, and categorization, ensuring ease of navigation and improved searchability across the e-commerce platform.
Coordinate CRM-related campaigns including triggered journeys, audience segmentation, and reporting using Emarsys, Dynamic Web, Power BI, and Google Analytics.
Assist in paid social campaigns by providing content, creatives, and copy for remarketing audiences, aligned with CRM and product campaigns.
Conduct ongoing content audits and optimization, improving on-site user experience, engagement metrics, and SEO performance.
Assist in brand and product launches, ensuring timely execution on-site and alignment with wider marketing campaigns.

Communications Specialist

a previous company · Cape Town · Oct 2020 - Dec 2020

Develop impactful, research-backed content for various pharmaceutical brands, enhancing their online presence.
Manage content creation for the company website, ensuring accurate and engaging messaging for diverse audiences.
Ensure all content adheres to editorial standards and brand guidelines, maintaining platform consistency.

Content Writer

WVS · Cape Town · Feb 2020 - Nov 2020

Write business-focused articles for a virtual business assistance magazine, providing actionable insights for small to medium businesses.
Conduct thorough research, ensuring all articles were well-informed, accurate, and valuable to the target audience.

Content Producer & Copywriter

SBC · Cape Town · Mar 2020 - Jun 2020

Deliver content for major brands, including Shoprite Checkers and Pick n Pay, focusing on e-commerce and promotional campaigns.
Ensure all written materials adhere to brand voice and messaging guidelines.