Octávio C.
Director of growth marketing
Compare at US rates $30,000/mo?
Notable Highlight
Built and scaled the entire Marketing & Partnerships function at a previous company, hiring and leading a 15-person team while driving exceptional business growth. Initiatives increased the company's recurring customer base from 32.2K to 163.5K customers in 16 months, reduced customer acquisition cost by more than 64%, increased organic visibility by over 60%, and grew the warm lead pipeline by 40% through data-driven acquisition, lifecycle marketing, SEO, and conversion optimization.
Experience Summary
Octávio is a growth and performance marketing leader with nearly 20 years of experience across B2B SaaS, e-commerce, DTC, and global industrial enterprises. He built and scaled full marketing functions, including a 15-person team at a previous company, and delivered measurable acquisition, lifecycle, SEO, and paid media programs across the a previous company, Europe, and Southeast Asia. His career includes senior and executive roles at DP, LANXESS, Holcim, and Bemis, as well as founding two consulting practices serving international clients. He combines C-suite strategic thinking with hands-on execution in paid media, HubSpot, CRO, product positioning, and analytics.
Key Achievements
At a previous company, Octávio grew the active recurring customer base 5.1x (32.2K → 163.5K) in 16 months while reducing customer acquisition cost by more than 64% through paid media optimization across Google and Meta. He increased organic visibility by more than 60% within four months via integrated SEO and content strategy, and expanded the warm-lead base by 40% in five months through lead scoring and reactivation programs. At his consultancy OM, he lifted a luxury hospitality brand's paid media ROAS from 0.9x to 2.6x and contributed to a 34% uplift in online store revenue for a Brazilian e-commerce client. Earlier, he generated 1,000+ qualified leads in three months for a renewable-energy company and achieved a CTR above 20% on a targeted LANXESS digital campaign.
Skills
Work Experience
Founder & Growth Marketing Consultant
OM · Jan 2025 - Present
- Lead growth and performance engagements for B2B and DTC brands across the U.S., Brazil and Indonesia, combining strategic advisory with hands-on execution across paid acquisition, SEO, CRO, content and digital customer journeys.
- Redesigned the end-to-end digital customer journey and reservation funnel for an international luxury hospitality brand, increasing paid media ROAS from 0.9x to 2.6x through funnel optimization, audience refinement and website UX/UI improvements.
- Strengthened brand discoverability across Google Search and generative AI platforms through SEO, website architecture, high-intent content and conversion-focused landing pages.
- Built an AI-assisted UGC production and creative-testing system for paid social, accelerating content output and A/B testing across hooks, formats, audiences and offers; campaigns supported advance sell-outs for selected events.
- Contributed to a 34% increase in online store revenue for a Brazilian e-commerce client through performance marketing, customer journey optimization and conversion-focused initiatives.
- Defined acquisition and conversion priorities, KPI frameworks and performance reporting to improve lead quality, marketing efficiency and business outcomes.
Director of Marketing & Partnerships
a previous company · Oct 2019 - Dec 2024
- Built the Marketing and Partnerships function, reporting directly to the CEO with ownership of strategy, budget and targets; hired, trained and led a 15-person team across Paid Media, SEO, Content, Inbound, Partnerships, Social and Web.
- Led acquisition, segmentation and lifecycle initiatives that contributed to scaling the active recurring customer base from 32.2K to 163.5K within 16 months.
- Reduced customer acquisition cost by more than 64% through paid media optimization, audience refinement and campaign restructuring across Google and Meta.
- Increased organic visibility by more than 60% within four months through an integrated SEO and content strategy.
- Expanded the warm-lead base by 40% within five months through lead scoring, nurturing and reactivation programs.
- Partnered with UX/UI Research and Customer Success to improve segmentation, identify customer friction points and develop acquisition, activation and upsell journeys.
Founder & Digital Marketing Consultant
SDS · Dec 2017 - Sep 2019
- Delivered international projects across Brazil, Germany and Russia spanning digital product launches, paid acquisition, e-commerce, social content and executive training.
- Partnered with a German performance agency to develop personas, media plans, KPI frameworks and optimization programs for German and English-speaking markets.
- Generated more than 1,000 qualified leads within three months for a renewable-energy company through paid media and lead-nurturing programs.
- Conducted a three-week consultancy in Moscow, training 30 Product Marketing Managers in digital marketing tools and international growth strategies.
Head of Marketing & Communications
BLA · Mar 2017 - Nov 2017
- Restructured the marketing function across Brazil, Argentina and Mexico and developed an integrated plan combining paid media, lead nurturing, SEO/SEM, social, PR and events.
- Supported a regional brand repositioning that grew Facebook followers from 20K to 108K and LinkedIn followers from 7K to 23K within five months.
Head of Marketing & Communications
ALAL · Feb 2015 - Mar 2017
- Led marketing across the U.S., Canada and LA, reporting to the Global VP of Marketing in Germany and regional CEOs.
- Implemented performance measurement using lead volume, CTR, CAC, CPC and LTV; one targeted digital campaign achieved a CTR above 20% and generated more than 100 requests for business meetings.
Executive Marketing Manager
LABMBDPB · Nov 2010 - Jan 2015
- Developed and executed marketing plans across 15 business units, supporting new-product launches, lead generation, upsell initiatives and regional brand programs.
- Led early Google and Facebook lead-generation campaigns that increased leads by more than 50%; 18 customer-centric programs generated 247 new leads within one year.
- Managed regional thought-leadership, brand-positioning and customer-engagement initiatives across LA.
Product & New Business Manager
a previous company · Jan 2010 - Oct 2010
- Managed product strategy, pricing, P&L, market intelligence and new-business planning for LA.
Marketing & Branding Manager
HB · Oct 2006 - Aug 2009
- Led the implementation of the global Holcim brand in Brazil; brand-awareness score increased from 0.8 to 3.2 in Nielsen research.