Claudia R.

Claudia had more than 8 years of experience managing Amazon Seller Central accounts, beginning her career at Amazon as a Merchant Risk Investigator, where she gained in-depth knowledge of seller policies, account health, and reinstatement processes. She later transitioned into Amazon Account Management, overseeing end-to-end Seller Central operations for multiple brands, including listing optimization, PPC strategy, inventory management, account health, and marketplace expansion. She managed approximately five client accounts simultaneously, serving as the primary point of contact while coordinating strategy, analyzing account performance, and driving growth for clients across the US, Latin America, and Europe. She was comfortable interpreting Amazon advertising metrics, collaborating with internal teams, and managing multiple priorities in a fast-paced environment.

Built over 8 years of hands-on expertise across all areas of Amazon Seller Central. Successfully managed multiple client accounts simultaneously while serving as the primary client contact. Helped clients expand into new Amazon marketplaces, including navigating international requirements such as VAT and marketplace compliance. Reduced ACOS by restructuring PPC campaigns from automatic to manual targeting and optimizing category targeting, resulting in improved advertising efficiency while maintaining or increasing sales. Assisted brands with Brand Registry, A+ Content implementation, and transitioning generic listings into branded products. Developed a strong understanding of Amazon account health after working directly for Amazon, specializing in account performance reviews and reinstatement processes.

Amazon Seller Central experience, with expertise in Amazon account management, client relationship management, Amazon PPC strategy, listing optimization, SEO, account health, FBA operations, inventory management, Brand Registry, market and competitor analysis, pricing strategy, and performance reporting. She is proficient with Seller Central, Helium 10, Keepa, SellerBoard, ClickUp, Asana, Trello, Excel, Google Sheets, Slack, and ChatGPT, and has experience coordinating directly with clients and executives to develop Amazon growth strategies.