Syeda S.
Team Lead Performance Marketing
Compare at US rates $21,000/mo?
AI Experience
Notable Highlight
8+ years of experience in performance and growth marketing across agency, SaaS, and eCommerce environments. Managed paid media budgets of up to $4M, including ownership of $1M+ annual advertising budgets while supporting enterprise-level campaigns. Extensive international experience managing campaigns across the US, UK, Canada, Australia, the Netherlands, and Spain, with the US representing the majority of the client portfolio.
Built and optimized multi-channel acquisition strategies across Google, Meta, TikTok, Reddit, Bing, YouTube, and Quora Ads. Strong analytics background utilizing GA4, Looker Studio, Power BI, Northbeam, Shopify Analytics, and Google Tag Manager for reporting, attribution, and performance optimization. Worked with notable brands including PV and Peter Christian, supporting large-scale customer acquisition and growth initiatives. Collaborated on MarTech implementations, automation workflows, and data-driven optimization strategies to improve campaign performance and marketing efficiency.
Works hands-on with Claude - the AI Experience section above has the examples.
Experience Summary
Syeda Sehrish is a Senior Performance Marketing professional with 8+ years of international experience spanning ad agencies and SaaS/tech companies serving US, UK, Canadian, and Australian markets. She managed paid media budgets of up to USD 4M across Google Ads, Meta, TikTok, Reddit, Bing, and LinkedIn, with deep expertise in SEM, PPC, CRM automation, and BI reporting tools including Power BI, GA4, and Looker Studio. As Team Lead Performance Marketing at PV (cybersecurity), she drove QoQ revenue growth, scaled ecommerce performance, and improved attribution accuracy. Based in Kuala Lumpur, Malaysia, she brings cross-market strategic marketing leadership to both B2B and B2C environments.
Key Achievements
- 8+ years of performance and growth marketing experience across agency, SaaS, and eCommerce environments.
- Managed paid media budgets up to $4M, including ownership of $1M+ annual advertising budgets for enterprise-level campaigns.
- International campaign management across the US, UK, Canada, Australia, the Netherlands, and Spain, with the majority of client work in the US.
- Built and optimized multi-channel acquisition strategies across Google, Meta, TikTok, Reddit, Bing, YouTube, and Quora Ads.
- Strong analytics background utilizing GA4, Looker Studio, Power BI, Northbeam, Shopify Analytics, and Google Tag Manager for reporting, attribution, and performance optimization.
- Worked with notable brands including PV and Peter Christian on large-scale customer acquisition and growth initiatives.
- Collaborated on MarTech implementations, automation workflows, and data-driven optimization strategies to improve campaign performance and marketing efficiency.
- Scaled a US-based eCommerce client's paid marketing channels by 21% in 8 months, reaching all-time highest revenue.
- Managed a USD $1M+ annual marketing budget at PV with consistent quarter-over-quarter growth across all paid channels.
- Achieved 400% ROAS in the first month and 600% ROAS over one year at ST on a $2M ad spend.
- Improved lead attribution accuracy by 18% through adoption of attribution software.
- Increased brand awareness and engagement by 22% quarter-over-quarter.
- Reduced project delivery times by 30% via Python automation.
Skills
Work Experience
Team Lead Performance Marketing
PV · July 2023 - May 2026
- Spearhead paid digital marketing strategies across Google Ads, Meta, TikTok, and Bing, achieving consistent quarter-over-quarter revenue growth.
- Manage a USD 1M+ annual marketing budget, ensuring optimal channel allocation to maximize ROI across all paid platforms.
- Lead end-to-end planning and execution of SEM, PPC, and social media campaigns, continuously optimizing for performance KPIs.
- Collaborate with product, CRM, and UX teams to optimize landing pages, conversion funnels, and post-acquisition user journeys, increasing customer retention and lifetime value.
- Build and maintain real-time reporting dashboards in Power BI and Looker Studio for senior leadership visibility.
Senior Paid Media Buyer
a previous company · Oct 2021 - Oct 2022
- Assist with paid advertisement creation and building CRM journeys in HubSpot.
- Manage paid marketing for 4 B2B SaaS products with a combined budget of USD 4M across Google Ads, LinkedIn, and Meta.
- Build and optimize CRM marketing automation journeys in HubSpot, improving lead nurturing and conversion rates.
- Partner with sales, product, and external agency teams to ensure aligned messaging and consistent brand positioning.
- Track and report on KPIs using advanced analytics, making data-backed adjustments to optimize campaign performance.
Digital Marketing Specialist
ST · Oct 2020 - Oct 2021
- Manage $1M ad spend across all paid channels: Google Ads, Meta Ads, and building CRM journeys in GoLive.
- Achieve ROAS of 400% in the first month across all paid media channels (Google Ads, Bing Ads, Reddit Ads, and CTV platform) and overall 600% over the span of 1 year excluding recurring revenue.
- Work with cross-functional teams, external agencies, and sales teams to ensure aligned approaches.
- Measure the effectiveness of digital marketing efforts, adjusting strategies on a timely basis and incorporating net revenue picture while calculating ROAS to report actual revenue.
PPC Specialist
API · Dallas · Oct 2020 - Oct 2021
- Support the generation of new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
- Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
- Keep pace with search engine and PPC industry trends and developments.
- Create and oversee marketing campaigns across various paid channels.
- Monitor and evaluate search results and search performance across the major search channels.
Google Ads Strategist
a previous company · July 2018 - Jan 2020
- Manage daily account operations for pay-per-click accounts on Google AdWords, Yahoo, and Bing for a variety of clients.
- Monitor and administer web analytics dashboards, reports, and key reporting tools, pointing out key areas of importance in accordance with client goals.
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
- Monitor and evaluate search results and search performance across the major search channels.
Employer Branding Officer
IG · June 2017 - Aug 2018
- Create blog content for in-house and ex-house events including employee engagement activities, promotional activities, and industry awareness blogs.
- Assist in building relationships between the recruitment department and the placement departments of relevant universities to organize job fairs and recruitment drives.
- Assist in creating a strategy for recruitment marketing, including a detailed plan of how to generate sufficient applications from the target audience.
- Maintain and grow the organization's social media presence.