Simón G.
Marketing Coordinator
Compare at US rates $12,000/mo?
AI Experience
Notable Highlight
Produced 500+ short-form videos for automotive brands in one year, driving 1M+ organic views. Scaled a lifestyle brand to 100K+ followers using viral content mechanics and AP production. Works hands-on with Claude, Runway and Midjourney - the AI Experience section above has the examples.
Experience Summary
Simón is a bilingual Marketing Coordinator based in Medellín, Colombia, with 6+ years of experience planning and executing campaigns across digital and physical channels. He specializes in marketing calendar management, content production coordination, social media management, and live event activations, having worked across automotive, music, retail, and corporate sectors. Simón has led creative teams, managed external agency relationships, and hands-on operated paid media campaigns on Meta and TikTok. He is remote-ready, fluent in English (C1), and adept at AP marketing workflows.
Key Achievements
Led coordination of a 5-person creative team at GCM, producing 500+ videos in one year across multiple automotive brands. As Social Media Manager at a previous company, grew the brand to 100K+ followers across Instagram, TikTok, and YouTube. During his internship at a previous company, produced 400+ pieces of content that accumulated 3M+ organic views in a single year. As a freelancer, delivered 10x ROAS on a $300 Meta ad budget through audience-targeted short-form video creative.
Skills
Brings hands-on experience across Marketing Calendar Management, Campaign Coordination, Social Media Scheduling, Community Engagement, Content Production Coordination and Performance Reporting and Analytics. Also works across:
- Events and Retail Activations
- Creative Team and Agency Coordination
- Blog Writing
- Website Content Management
- Meta Ads
- Meta Business Suite
- Paid Campaign Support
- UGC and Influencer Campaign Coordination
- TikTok Ads
- Hootsuite
- TikTok Creator Studio
- YouTube Studio
- HubSpot
- Klaviyo
- ChatGPT
- Claude
- Runway
- Midjourney
- Adobe Premiere Pro
- After Effects
- DaVinci Resolve
- Canva
- Google Workspace
- Notion
- Trello
- Scriptwriting
- AI-Powered Workflows
Work Experience
Marketing Coordinator
GCM · Medellín, Colombia · Jul 2024 - Aug 2025
- Coordinated marketing campaigns across digital and physical channels for major automotive brands (Renault, Jeep, RAM), managing the marketing calendar, content production schedules, and campaign logistics end-to-end.
- Organized and executed live retail events and activations across the five largest shopping malls in Medellín-Viva Envigado, El Tesoro, Arkadia, Santa Fe, and Unicentro-negotiating directly with mall representatives and coordinating cross-brand campaigns including car raffle activations.
- Coordinated content production with a 5-person creative team and external agencies, briefing deliverables, tracking timelines, and ensuring quality and brand consistency before publication.
- Managed social media scheduling and community engagement across multiple brand accounts using Meta Business Suite, maintaining consistent posting cadence and response quality.
- Compiled weekly performance reports across social and campaign channels, translating platform analytics into clear insights for leadership decision-making.
- Managed website content-optimizing vehicle listings and 360° product views to improve user experience and engagement-and wrote a monthly blog article supporting the brand's content and organic visibility strategy.
- Led the website redesign project in coordination with an external agency, overseeing creative direction, feedback cycles, and final delivery.
- Supported paid campaign execution on Meta Ads, monitoring performance and coordinating creative adjustments based on results.
Social Media Manager
a previous company · Medellín, Colombia · Apr 2023 - Sep 2025
- Managed end-to-end social media presence across Instagram, TikTok, and YouTube-scheduling, publishing, and community engagement-growing the brand to 100K+ followers.
- Coordinated content production with creators and designers, briefing assets, reviewing deliverables, and maintaining the content calendar across platforms.
- Tracked performance metrics (reach, engagement, CTR) and compiled reports to guide content strategy adjustments.
Social Media Manager
LTM · Medellín, Colombia · Jan 2021 - Jan 2024
- Coordinated content strategy and production for a music brand across Instagram, TikTok, and YouTube-managing scheduling, scriptwriting, and the full publication pipeline.
- Maintained brand consistency and audience engagement across channels while managing multiple concurrent content projects.
Marketing Intern
a previous company · Medellín, Colombia · Nov 2022 - Nov 2023
- Supported the marketing team with content creation and scheduling across social media and YouTube, producing 400+ pieces of content in one year that accumulated 3M+ organic views.
- Assisted with campaign coordination and content calendar management in a corporate, multi-stakeholder environment.
Freelance Marketing & Content Specialist
a previous company · Medellín, Colombia · Jan 2020 - Present
- Executed a Meta Ads campaign end-to-end for a consumer retail brand (Colchones Vonnel)-producing the creative, managing targeting and budget, and generating 10x return on ad spend.
- Coordinated marketing deliverables for B2B and B2C clients, including sales collateral development and an AI-assisted proposal workflow using HubSpot and ChatGPT.
- Managed client communication, timelines, and deliverables independently across multiple simultaneous projects.