Martín L.
Creative Coordinator
Compare at US rates $18,000/mo?
Notable Highlight
Martín was an excellent fit for Creative Strategist, Senior Copywriter, Creative Director, Direct Response Copywriter, or Creative Lead roles. His extensive agency background, combined with recent DTC experience, provided a strong foundation in messaging, audience psychology, and campaign ideation. While not a designer or media buyer, his strengths in creative strategy, copy development, and cross-functional leadership made him highly valuable for creative strategy positions focused on performance marketing.
Experience Summary
Martín is a Lima-based Creative Director and Copywriter with 14 years of experience in the advertising industry, specializing in performance-driven creative strategy, persuasive copywriting, and multi-channel campaign development. He worked with major agencies including CP, PP, and AC, leading creative work for globally recognized brands such as Samsung, Nestlé, Real Plaza, La Positiva, and Ésika. His expertise spanned paid social advertising across Facebook, Instagram, TikTok, and YouTube Shorts, with a strong command of translating audience data and insights into commercially effective creative assets. He demonstrated proficiency as a creative team leader, co-founder, and senior client advisor across agency, a previous company, and entrepreneurial contexts.
Key Achievements
Built 13-14 years of advertising experience, progressing from Copywriter to Creative Director and Creative Strategist. Successfully transitioned from traditional agency advertising into DTC creative strategy. Developed creative strategies and messaging for multiple consumer product brands across the e-commerce space. Created scripts and creative concepts for UGC, testimonial, video, static, and AI-generated advertisements. Led and collaborated with multidisciplinary creative teams, including designers, copywriters, and video editors. Applied structured copywriting frameworks such as PAS and AIDA to improve marketing messaging. Supported creative optimization by translating media buying insights into new creative directions.
Skills
Brings hands-on experience across Creative Writing, Copywriting, Creative Strategy, Growth Marketing, Performance Marketing and Direct-to-Consumer (DTC). Also works across:
- Data-Driven Concept Development
- Cross-functional Team Leadership
- Client-Facing Presentations and Pitching
- Social Media Advertising
- Storytelling and Narrative Development
- Paid Social Campaigns
- Facebook Ads
- Instagram Ads
- TikTok Ads
- Meta Ads
- YouTube Shorts
- UGC Content
- Short-Form Video Scripting
- Creative Briefs
- Brand Strategy
- Campaign Concepting
- Transcreation
- Landing Page Copy
- Digital Advertising
- Naming Strategy
Work Experience
Creative Coordinator
CP · Apr 2023 - Present
- Authored creative content for the "La Liga Contra el Cáncer" campaign, which won two awards at the 2026 WINA International Festival: Bronze in Content and Bronze in Health & Pharma.
- Received recognition at the SEPR Awards as Creative Talent of the Year, selected by marketing leaders of Samsung and CP.
- Serve as strategic and creative owner for the Home Appliances Samsung account, leading creative concept development and end-to-end execution across multiple channels and client presentations.
- Lead a dynamic team of creative professionals (1 Senior Graphic Designer/Editor, 2 Junior Graphic Designers/Editors, 1 Copywriter, 1 Community Manager), actively overseeing their workflows, performance, and professional growth.
- Partner with cross-functional teams and analytics to translate data into breakthrough campaign strategies that drive brand awareness and engagement.
Creative Strategist
a previous company · Jul 2025 - Present
- Develop creative strategies for e-commerce brands (Blissal, FitCherries, and Pridola), focusing on translating audience insights into commercially creative assets that drive profitable results.
- Lead research, ad concept development, and craft data-driven campaign narratives; author high-performance creative briefs for paid social campaigns.
- Produce 12 concepts, briefs, and scripts per week for short-form video platforms (TikTok, Meta, YouTube Shorts) using frameworks such as AIDA and PAS to enhance advertising performance.
Senior Copywriter
CP · Jan 2021 - Mar 2023
- Led the creation of concepts, persuasive copy, and strategic messaging for paid social media campaigns and UGC content for Samsung across Facebook, Instagram, YouTube, and TikTok.
- Partnered with the accounting and analytics team to review and optimize campaign performance, driving continuous improvement.
a previous company Transcreation Copywriter
TU · Jan 2019 - Present
- Translate and adapt global creative content for brands including Diners Club, Axe, and Pandora, ensuring resonance with the local target audience while maintaining brand integrity.
Senior Copywriter
LC · Apr 2019 - Jan 2021
- Co-managed a team of 4 Graphic Designers/Editors and 1 Junior Copywriter to create persuasive content and strategic campaigns for Ésika, a brand of cosmetic and healthcare products.
- Developed high-impact creative materials including copy for digital ads, landing pages, and social media platforms.
Senior Copywriter
AC · Sep 2018 - Mar 2019
- Led a Junior Copywriter and a Graphic Designer to create content for digital marketing campaigns, collaborating with cross-functional teams to ensure alignment with business objectives.
- Developed engaging content and executed social media campaigns with a focus on awareness and consideration optimization.
Creative Director & Founder
TCM · Jan 2017 - Oct 2018
- Co-founded the agency and managed creative projects from concept to delivery, focusing on building brand narratives and maximizing engagement across social platforms.
- Managed a team of 11 people, including Copywriters, Account Executives, Graphic Designers, and Community Managers.
Creative Director
a previous company · May 2015 - Jan 2017
- Led half of the Creative Team (3 Copywriters, 4 Graphic Designers, and 1 Community Manager) in campaigns targeting diverse markets, ensuring brand consistency and strategic messaging across all touchpoints.
Senior Copywriter
BP · Jul 2013 - May 2015
- Developed copy and creative strategies for brands including Nike, Starbucks, and Fundación Telefónica, working closely with clients to align creative vision with business goals.
Junior Copywriter
PP · Jan 2011 - Jul 2013
- Contributed to the development of advertising campaigns, working collaboratively with the Creative Director to generate ideas and execute strategies for brands including Nestlé (Panetón D'Onofrio, Maggi, Ideal Amanecer) and Alicorp.
Intern Copywriter
PP · Jul 2010 - Dec 2010