Margarita F.
Brand and Promo Marketing Manager
Compare at US rates $15,000/mo?
Notable Highlight
Scaled RC e-commerce revenue to ₱800K-₱1.2M per day through full-funnel optimization, growing platform traffic to 20,000+ daily users and increasing conversion rates by 200-275% across CRM, paid media, and SEO initiatives.
Experience Summary
Mags M. was an accomplished Creative Strategist with over 18 years of comprehensive experience spanning marketing, communications, and digital media. She began her career in media and publication, establishing a robust foundation in narrative storytelling, editorial production, and audience engagement before transitioning into digital PR and advertising. Over the years, her career evolved into high-impact digital marketing, eventually specializing in the e-commerce and retail sectors, including food and beverage ecosystems. She possessed a proven track record of managing end-to-end multi-channel campaigns from concept to cross-functional execution, effectively leveraging consumer data and performance metrics to scale brand presence and drive direct conversions.
Key Achievements
Scaled RC e-commerce revenue to ₱800K-₱1.2M per day through full-funnel optimization, growing platform traffic to 20,000+ daily users and increasing conversion rates by 200-275% across CRM, paid media, and SEO initiatives. Developed and commercialized "Brand Collab," a retail media offering that contributed up to 70% of monthly brand revenue. Managed a ~₱200K/month paid media budget at VG that consistently generated 200+ qualified leads per month. Led a 15-person content and creative team at RC, improving team efficiency by 20%.
Skills
Work Experience
Brand and Promo Marketing Manager
JP · November 2025 - February 2026
- Led integrated marketing campaigns across digital, CRM, in-store, and community channels to support commercial growth.
- Established marketing workflows for social media, paid media, and agency collaboration, improving campaign planning and execution.
- Built campaign tracking and reporting systems to measure marketing performance and optimize future initiatives.
- Directed creative production from campaign briefing through photography, creative assets, and launch.
- Developed influencer and partnership marketing initiatives to increase brand awareness and foot traffic.
- Partnered with emerging food brands on co-branded pop-ups and activations to drive customer acquisition and in-store visits.
Digital Marketing and Brand Manager
VG · February 2025 - June 2025
- Led digital marketing across the Philippines and Hong Kong, strengthening the brand's position in the luxury timepiece market.
- Managed ₱100K (≈US$ 1.7K) in Meta Ads, scaling budgets to ₱200K (≈US$ 3.2K) during major campaigns and launches.
- Increased qualified leads from 100 to 220+ per month (+120%) through audience and creative optimization.
- Replaced the monthly PDF catalogue with a dedicated landing page, growing The Grail Collection audience from 900 to 4,200+ subscribers.
- Launched integrated campaigns across Meta Ads, CRM, social media, and influencer marketing.
- Directed content strategy and creative production across all digital channels.
Creative Strategy and Content Manager
RC · November 2018 - February 2025
- Served as core team member in launching and scaling RC, a multi-category e-commerce platform for luxury and premium retail.
- Translated commercial goals into creative strategies that drove acquisition, engagement, and conversion.
- Led cross-functional content planning to align campaigns and merchandising with commercial priorities.
- Led the 2023 website transformation, improving customer journeys through UX, content, and conversion optimization.
- Established the Direct-to-Offer campaign framework to accelerate conversion through targeted landing pages and promotional campaigns.
- Led the creative process from strategy and briefing to production, launch, and optimization.
- Established creative workflows and quality standards for a 15-member multidisciplinary team.
- Created and commercialized Brand Collab, connecting premium brands with RC's digital audience.
- Mentored teams on SEO, CRO, landing page strategy, and performance-driven creative.
Managing Editor, Style Weekend / Fashion & Beauty
MB · January 2017 - October 2018
- Led editorial planning for the Fashion & Beauty section and Style Weekend, balancing reader interests with advertiser commitments.
- Oversaw end-to-end publication of 96 Fashion & Beauty and 30 Style Weekend weekly editions.
- Wrote a minimum of three feature articles per issue while leading a 10-member editorial team.
- Produced fashion and beauty editorials in collaboration with stylists, photographers, PR agencies, and creative partners.
- Contributed features across the Lifestyle section, covering fashion, beauty, travel, dining, and culture.
Editor-in-Chief
AMHO · July 2015 - October 2016
- Joined the pioneer leadership team that launched AM, the agency's content marketing practice.
- Developed content strategies and editorial programs for brands, including Del Monte Philippines.
- Led content planning, editorial production, and publishing for lifegetsbetter.ph.
- Built editorial calendars and streamlined content workflows to support consistent, high-quality publishing.
- Led a 10-member content and design team, producing 40+ editorial pieces monthly.
Senior Digital PR Specialist
BJ · December 2014 - June 2015
- Led a 7-member Digital PR team, delivering integrated PR and content campaigns for regional brands.
- Executed multi-channel PR and social campaigns for Asia's Got Talent, Fit for Fashion, and The Apartment.
- Drove Southeast Asia digital PR initiatives for Cetaphil, supporting brand visibility and audience engagement.
- Collaborated with regional and global teams to develop cross-market PR strategies and campaign execution.
Senior Copywriter / Feature Copywriter
FM · June 2012 - December 2014
- Developed integrated creative campaigns for 15+ local and global brands, including PLDT, Oreo, Edsa Shangri-La, SM Men, and Aboitiz Group.
- Conceptualized campaign ideas, messaging, and copy across digital, print, and integrated marketing channels.
- Partnered with art directors, strategists, and account teams to deliver insight-driven creative solutions.
Staff Writer / Editorial Assistant, Inflight Magazine
SEAA · June 2008 - May 2012
- Produced travel and lifestyle features from story ideation through writing, editing, and publication.
- Interviewed personalities, industry leaders, and subject matter experts to develop original editorial content.
- Coordinated with contributors, photographers, and designers to deliver high-quality editorial features.