Juan R.
E-commerce Operations Specialist
Compare at US rates $15,000/mo?
Notable Highlight
Juan is a strong fit for E-commerce Operations Manager, Shopify Operations Manager, E-commerce & Logistics Manager, Supply Chain Coordinator, or Operations Manager roles. His Shopify expertise, logistics coordination, inventory planning, and conversion optimization align well with growing DTC brands. While his paid media experience was collaborative rather than ownership-based, his strategic mindset, operational knowledge, and ability to bridge e-commerce with logistics make him a well-rounded candidate for end-to-end e-commerce operations.
Experience Summary
Juan is an e-commerce and logistics professional with over 5 years of experience supporting Shopify-based DTC brands through store management, logistics coordination, inventory planning, and digital marketing support. His educational background in International Business complements his operational expertise in supply chain and logistics. His e-commerce experience includes managing Shopify product catalogs, inventory tracking, product imports, website optimization, and conversion rate improvement initiatives. While working with Everything Bigle, he contributed to conversion optimization strategies, landing page improvements, campaign planning, and product launch initiatives while collaborating on Meta Ads, Google Ads, and email marketing campaigns. On the logistics side, Juan managed inventory control, shipment coordination, warehouse reconciliation, and delivery issue resolution. He tracked inventory at the SKU level, coordinated with carriers and suppliers, forecasted inventory requirements, and supported fulfillment operations. He also integrated Shopify with print-on-demand providers such as Printful and managed related inventory workflows. Industries E-commerce Direct-to-Consumer (DTC) Retail Logistics Supply Chain Consumer Goods Print-on-Demand E-commerce Operations Shopify Administration Product Catalog Management Product Imports Inventory Management SKU Management Website Optimization Landing Page Optimization Conversion Rate Optimization (CRO) Product Launches Order Management Email Marketing Digital Marketing Support Logistics & Supply Chain Logistics Coordination Inventory Control Shipment Tracking Warehouse Reconciliation Carrier Coordination Inventory Forecasting Inventory Rotation Sell-Through Planning Purchase Forecasting Delivery Issue Resolution Third-Party Logistics (3PL) Coordination Print-on-Demand Operations Marketing & Analytics Meta Ads Support Google Ads Support Campaign Planning Campaign Testing Microsoft Clarity Shopify Analytics E-commerce Platforms & Tools Shopify Printful Microsoft Clarity
Key Achievements
Supported Shopify DTC operations through product catalog management, inventory control, and website optimization. Contributed to conversion rate optimization (CRO) initiatives by recommending improvements to landing pages and store performance. Participated in planning marketing campaigns across Meta Ads, Google Ads, and email marketing. Coordinated logistics operations involving shipment tracking, inventory reconciliation, and warehouse management. Managed SKU-level inventory planning, purchasing forecasts, and inventory rotation strategies. Supported inventory operations for Skechers, coordinating inventory reconciliation for U.S. retail locations. Integrated Shopify operations with Printful for print-on-demand fulfillment workflows. Recommended growth opportunities, including TikTok Shop implementation and Microsoft Clarity for conversion analysis.
Skills
Work Experience
Ecommerce CRO & Growth Specialist
EB · Remote · Apr 2026 - Present
- Own end-to-end Shopify store optimization across multiple client verticals-managing landing pages, PDPs, collection pages, and CMS content to maximize conversion rate and revenue per session.
- Build and A/B test high-converting landing pages and product pages by combining AI-assisted copy with heatmap analysis (GA4 + Microsoft Clarity)-identifying friction points, CRO opportunities, and implementing data-backed UX improvements.
- Manage Klaviyo lifecycle campaigns integrated with Shopify Flows-building customer segmentation, trigger-based automations, and retention sequences to improve LTV and reduce churn across client accounts.
- Run ongoing competitor analysis on messaging, funnels, and content strategy across verticals-translating findings into positioning gaps and Shopify content opportunities that drive incremental traffic and CVR lift.
- Deploy AI-powered content workflows (Claude, ChatGPT, Gemini) to produce and humanize blog content, landing page copy, and product descriptions at scale-maintaining distinct brand voices across concurrent client verticals.
- Coordinate with design team on visual assets and campaign briefs using Figma and Canva-ensuring creative and conversion-focused copy are aligned before going live on Shopify.
- Serve as primary client point of contact for strategy, performance reporting, and project coordination-managing multiple concurrent accounts in Asana with clear delivery timelines.
Merchant Success Specialist
SAESC · Barranquilla, Colombia · Feb 2024 - Mar 2026
- Onboard and support Shopify merchants across Shop Circle's app ecosystem-diagnose store configuration issues, guide app setup, and drive adoption of ecommerce tools that improve merchant performance.
- Apply SEO diagnostics to merchant support cases-audit metadata, content structure, page speed signals, and on-page issues impacting organic visibility and conversion, and deliver prioritized, actionable recommendations.
- Identify content and UX gaps during merchant troubleshooting sessions-flag structural issues in product pages, navigation, and app-driven content experiences with specific improvement recommendations.
- Produce bilingual (EN/ES) technical documentation and support content-adapt complex Shopify and app functionality into clear merchant-facing guides, reducing repeat support volume.
- Maintain deep familiarity with the Shopify admin, theme settings, and third-party app integrations-enable fast and accurate diagnosis of merchant-side issues across different store configurations.
Senior SEO & Content Specialist
a previous company · Spain · Remote · May 2024 - Jan 2025
- Lead AI-assisted content strategy for a digital nomad audience vertical-use Claude, ChatGPT, and AI writing tools to accelerate research, brief generation, and content drafting while preserving editorial quality and brand voice.
- Run weekly SEO audits and performance reporting via GA4, Google Search Console, and Ahrefs-translate data into prioritized content and optimization recommendations that guide team execution.
- Collaborate with UX and development teams on site structure, internal linking, and information architecture-ensure on-page SEO improvements support both organic rankings and user experience goals.
- Manage high-volume CMS updates and content production workflows-coordinate brief delivery, copy review, and publish schedules across multiple international content tracks.
SEO Specialist
a previous company · Spain · Remote · Apr 2021 - Jun 2024
- Contribute to 3-5× organic traffic growth over a multi-year tenure through keyword strategy, content creation, and on-page optimization across a high-volume international site.
- Manage CMS content updates, page builds, and metadata optimization-maintain SEO integrity across a large multilingual catalog while supporting ongoing campaign launches.
- Execute keyword research, content gap analysis, and SurferSEO/Clearscope optimization on existing pages to improve rankings and organic CTR across priority verticals.