Diogo B.
Marketing & Brand Consultant
Compare at US rates $24,750/mo?
AI Experience
Notable Highlight
15+ years in U.S./LATAM brand marketing across Amazon, Colgate, and a previous company; led $25M+ product launches and managed a $15M AF marketing budget. Works hands-on with Claude - the AI Experience section above has the examples.
Experience Summary
Senior marketing and brand strategy leader with 15+ years of experience across CPG, DTC, eCommerce, retail, and consumer businesses. Based in New York for seven years, holding roles at Amazon, a previous company, and CP. Most recently served as Senior Marketing Manager at AF, owning a $15M marketing budget and leading cross-functional omnichannel growth strategies across acquisition, retention, CRM, and customer lifecycle. Previously led Brand & Loyalty Marketing at a previous company, managing integrated brand campaigns across OOH, CTV, social, digital, email, push, eCommerce, and loyalty. At CP, managed major CPG brands including Ajax, Palmolive, and Fabuloso, with direct experience across Walmart, Sam's Club, Amazon, national retail, shopper marketing, product innovation, and end-to-end launches.
Key Achievements
Delivered $25M in incremental sales by launching Fabuloso's first disinfecting wipes in the U.S., coordinating regulatory, manufacturing, retail, eCommerce, sales, and marketing teams. Managed Palmolive across Walmart, Sam's Club, and other retailers, generating $70M+ in annual revenue through portfolio, pricing, packaging, and shopper marketing strategies. At AF, delivered $100M+ in product sales and 1.3M orders while improving acquisition and retention through data-driven omnichannel campaigns. At a previous company, led a major brand campaign that increased brand awareness 20% year-over-year and generated 60K+ new customers.
Skills
Work Experience
Marketing & Brand Consultant
a previous company · Brasília, Brazil · Aug 2025 - Present
- Founded a consultancy advising companies on brand strategy, positioning, and go-to-market (GTM) execution, diving deep into data and AI to gain customer insights and sharpen communications that boost growth for clients.
- Led the rebranding of a regional retailer, adapting brand identity, storytelling, digital channels (website, Instagram, LinkedIn, Google Business), and sharpening commercial strategies, driving +25% traffic and +10% revenue growth.
Senior Marketing Manager
a previous company · New York, U.S. · May 2024 - Mar 2025
- Orchestrated growth strategies for AF, a $5B+ online grocery delivery service, owning a $15M budget and leading cross-functional teams to drive performance marketing campaigns boosting acquisition, retention, and LTV.
- Delivered $100M+ in product sales (+80% YoY) and 1.3M orders by designing data-driven, omnichannel campaigns that optimized customer acquisition costs (CAC) and churn while increasing shopping frequency and spend.
- Reversed a 40% decline in active users by using data insights to deploy an upgraded free delivery offer for dormant clients and AI to analyze campaign performance, driving acquisition by 30% and 1-month retention to 20% (+6 pp).
- Increased pickup adoption to 24% of total Fresh orders (+400 bps) by running A/B tests and applying conversion rate optimization (CRO) tactics, launching a 3x $10 off promotion that drove 5K redemptions per month (+300% MoM).
- Achieved $5M+ in sales and 60K orders for Amazon Groceries, a co-branding program with Whole Foods, leveraging lifecycle data analysis and CRM tools to trigger win-back coupons, lifting 2-month retention to 75% (+700 bps).
Marketing Director, Brand & Loyalty
a previous company · New York, U.S. · Jan 2022 - Apr 2024
- Led brand marketing and loyalty for a previous company, NYC's iconic online grocery delivery retailer, managing teams in charge of integrated marketing campaigns impacting the full customer journey to drive $650M+ in annual sales.
- Drove a major branding campaign, working with advertising agencies to shoot commercials and guide creative execution across OOH, CTV, social media, and SEO/SEM, driving brand awareness by 20% YoY and 60K+ new clients.
- Led the design of a new points-based loyalty program, evaluating RFPs from consulting firms and tech platforms, collaborating with cross-functional teams to build the business case to replace a previous company's 20-year-old program.
- Built a successful B2B2C co-branding partnership program, negotiating agreements with residential buildings in NY to drive customer acquisition and brand visibility, growing sales by 30%+ per property via a scalable business model.
- Increased sales per user by 8% by leading 10+ designers and technical partners to revamp user experience (UX/UI) for the mobile e-commerce app and website as part of a digital transformation project for the business turnaround.
Brand Manager
CP · New York, U.S. · Jul 2018 - Jan 2022
- Advanced through Colgate's Global Marketing Development Program to lead teams on brand management, product innovation, and go-to-market strategy for consumer goods brands, driving category growth and product launches.
- Achieved $180M+ in revenue (+10% YoY) for Ajax by leading a rebranding project involving formula innovation, label and packaging redesign, and stronger brand positioning, increasing brand equity and sales velocity in stores.
- Generated $70M+ in annual revenue for Palmolive through strategic portfolio management across Walmart, Sam's Club and other retailers, expanding sales through optimized packaging, pricing, and shopper marketing activations.
- Delivered $25M in incremental sales for Fabuloso cleaners by launching the brand's first disinfecting wipes in the U.S., developing partnerships with contract manufacturers and deploying multichannel marketing campaigns.
Business Development Director
AF · Brasília, Brazil · Dec 2013 - Jun 2016
- Owned full project plan, financial estimates, and P&L management for the launch of a loan and insurance fintech, leveraging market insights to define the business model, investment roadmap, and projected ROI for market entry.
- Negotiated strategic partnerships with banks, insurers, and retailers through collaboration, problem-solving, and senior stakeholder influence, selecting tech solutions to run 50M+ annual transactions across 2,500 points of sale.
Senior Product Manager
SE · São Paulo, Brazil · Aug 2011 - Nov 2013
- Led product marketing and GTM strategy for Brazil's first credit-monitoring service for consumers, applying cross-functional leadership to develop API integrations with partner systems to scale product revenue and exceed KPIs.
- Generated $15M in revenue and grew B2C sales by 40% by leveraging competitive and market intelligence, closing five distribution contracts with major banks and telecom operators to reach new channels and customer segments.
Sales Manager
a previous company · São Paulo, Brazil · Feb 2007 - Aug 2011
- Expanded the small appliances category for Brastemp and Consul, closing distribution gaps across digital and traditional channels via joint business plans with leading retailers, lifting sales by 10% YoY and margins by 6 pp.
- Opened a new B2B channel with real estate developers, presenting proposals to integrate appliances into new apartments and leading joint trade marketing campaigns to promote the partnerships, securing $8M in contracts.