Isadora V.
Senior Strategist | Creative Strategy Lead
Compare at US rates $15,000/mo?
AI Experience
Notable Highlight
Isadora brought 13 years of end-to-end experience across marketing, brand development, e-commerce, product development, commercial operations, and creative strategy in both in-house and agency environments. Her background spanned the full marketing and e-commerce lifecycle, including product development, branding, P&L ownership, campaign management, account management, customer journey strategy, e-commerce operations, audience research, creative development, and performance analysis. She worked with major global brands including Amazon, a previous company, a previous company, and Netflix LATAM, as well as CPG, nutrition, beauty, and personal care companies. Works hands-on with Claude and ChatGPT - the AI Experience section above has the examples.
Experience Summary
Isadora brought 13 years of end-to-end experience across marketing, brand development, e-commerce, product development, commercial operations, and creative strategy in both in-house and agency environments. Her background spanned the full marketing and e-commerce lifecycle, including product development, branding, P&L ownership, campaign management, account management, customer journey strategy, e-commerce operations, audience research, creative development, and performance analysis. She worked with major global brands including Amazon, a previous company, a previous company, and Netflix LATAM, as well as CPG, nutrition, beauty, and personal care companies. Her expertise was particularly strong in the strategic and commercial aspects of e-commerce and creative marketing. At Amazon, she managed brand accounts and full commercial and CRM operations before transitioning to category marketing, where she owned customer journey, on-site campaigns, and A/B testing. At a previous company, she restructured the e-commerce function and collaborated with performance teams to analyze campaign results and align creative with commercial objectives. She also launched a B2B e-commerce platform from scratch and later worked as a Creative Strategist for a Mexican agency, leading Netflix LATAM as her primary client. In this role, she conducted audience and trend research, developed creative strategies and briefs, and coordinated designers, editors, copywriters, and UGC creators. She combined end-to-end e-commerce experience, strategic marketing expertise, creative strategy, consumer insights, and performance-oriented thinking.
Key Achievements
Managed full commercial and CRM operations for assigned brands at Amazon. Transitioned into category marketing at Amazon, owning the customer journey, on-site campaigns, and A/B testing for the fashion category. Restructured a previous company's e-commerce function while partnering with performance marketing teams to connect campaign performance with creative and commercial strategy. Launched a B2B e-commerce platform from scratch and pivoted the business to a WhatsApp-based conversational commerce model within 60 days. Led digital brand development initiatives for a previous company over a 2.5-year period. Led audience research, trend analysis, creative strategy, and campaign briefing for Netflix LATAM at a Mexican creative agency. Developed creative briefs and provided strategic direction to designers, editors, copywriters, and UGC creators. Applied campaign performance insights-including CPA, CTR, conversion, audience targeting, and creative performance-to inform creative strategy and A/B testing.
Skills
marketing strategy, ecommerce management. consumer insights, customer journey, integrated marketing 13+ years of experience across marketing, e-commerce, brand, product development, commercial operations, and creative strategy End-to-end e-commerce and marketing strategy Brand development and management Creative strategy and creative direction Audience research, consumer insights, and trend analysis Customer journey strategy and optimization Creative briefs and campaign development A/B testing for creative, copy, and customer experiences Performance marketing analysis and creative performance evaluation CPA, CTR, conversion rate, audience targeting, and campaign analysis Direct-response copywriting, including hooks, short-form ads, and social captions E-commerce and DTC strategy B2B e-commerce and conversational commerce CRM and commercial operations Product development and branding P&L ownership and commercial management CPG, consumer goods, nutrition, beauty, personal care, fashion, and entertainment industries Amazon and Amazon proprietary tools Shopify Meta Ads Manager Power BI Looker Google Analytics 4 (GA4) Canva CapCut ChatGPT Claude
Work Experience
Digital Strategist
HM · Remote · Feb 2025 - Jun 2026
- Lead digital and creative strategy for Netflix distribution partnerships across LATAM, connecting consumer insights, business objectives and campaign development across multiple markets and telecom partners.
- Shape creative strategy across partnership initiatives, defining relevant audience territories, campaign concepts and channels to support acquisition, engagement and retention objectives.
- Lead cross-functional collaboration across client, creative, production and partner teams, translating business challenges into clear strategic direction and integrated campaigns.
- Lead the Insights & Trends stream, translating emerging consumer behaviors, cultural trends and audience needs into actionable inputs for regional campaigns and client decision-making.
Ecommerce & Marketing Manager B2B
a previous company · Mexico · Aug 2022 - Jul 2024
- Lead the digital transformation of traditional trade in Mexico through the development and launch of a new B2B digital sales channel, from systems integration and product development to commercial and marketing go-to-market.
- Lead the digital business roadmap in partnership with tech, commercial and cross-functional teams, influencing prioritization of new capabilities, improvements and implementation plans.
- Lead customer journey strategy, pilots and market rollout, translating customer and business needs into adoption, experience and channel growth opportunities.
- Build business cases and shape the strategic vision for conversational commerce, aligning senior stakeholders around OKRs, business priorities, performance and opportunities for digital sales innovation.
Ecommerce Marketing Lead
a previous company · Mexico · Nov 2021 - Jul 2022
- Build the ecommerce marketing structure across Nutrition, Beauty and Personal Care, defining processes, connecting portfolio, content, customer journey and commercial priorities.
- Lead ecommerce strategy in partnership with commercial and media teams, translating category and customer insights into growth and conversion opportunities.
- Co-lead the development of automation and optimization solutions for ecommerce content, improving scalability and operational efficiency.
Marketing Brand Specialist Amazon Fashion
a previous company · Mexico · Jan 2021 - Oct 2021
- Lead cross-functional and global initiatives to improve the Amazon Fashion customer experience, including imaging and on-site merchandising.
- Own merchandising, assortment and editorial initiatives for Amazon Fashion, partnering with Vendor Management and 3P teams to drive category growth.
- Structure and launch the Amazon Fashion Influencers Program in Mexico and lead the Mexican Brands initiative, connecting emerging designers, brands and PR to strengthen local fashion relevance.
- Lead marketing initiatives across customer journey, brand stores and demand generation, translating business priorities into customer-facing experiences.
Brand Specialist Amazon Fashion
a previous company · Mexico · Oct 2019 - Dec 2020
- Lead 60% of the Watches category, managing 30+ brands and a $75M+ MXN annual business, doubling revenue and increasing profitability by 430bps in 2020.
- Launch Amazon's first global Fashion event in Mexico, "Big Style Sales," developing Amazon Fashion MX's first 360° marketing plan and delivering $291.4M MXN in revenue and +175% YoY customer acquisition.
- Lead cross-category seasonal events, delivering $66M MXN in 2019 and $69M MXN in 2020.
- Negotiate and renew strategic commercial terms for a key Watches account, generating $3.8M MXN in incremental profit.
- Lead the first Prime Video × Amazon Fashion collaboration in Mexico, launching the "Making the Cut" storefront and connecting entertainment, fashion and commerce.
Strategic Account Manager Books
a previous company · Brazil · Oct 2018 - Sep 2019
- Manage two of Amazon Brazil's largest textbook publishers, overseeing commercial operations, inventory, pricing, marketing and on-site merchandising.
- Lead the 2019 Back to School strategy, doubling both publishers' revenue while improving profitability by 2,019bps YoY.
- Revamp the Children's Bookstore experience, combining selection strategy and recurring on-site programming to increase customer engagement.
Brand Coordinator - Emerging Brands & Innovation
a previous company · Mexico · Mar 2017 - Feb 2018
- Lead Reese's expansion strategy in Mexico across portfolio and channels, generating $5.5M MXN in incremental sales within ten months while improving brand profitability.
- Redefine Reese's positioning and digital strategy, increasing brand awareness from 78% to 83%.
- Lead GTM strategy for Brookside and develop the Snacks platform from product development through positioning, PR, marketing and launch.
- Manage consumer and business unit budgets, partnering with sales, trade marketing and operations to deliver growth initiatives.
Senior Marketing Analyst
a previous company · Mexico · Mar 2016 - Feb 2017
Marketing Analyst
a previous company · Brazil · Jun 2015 - Feb 2016
Marketing Intern
a previous company · Brazil · Aug 2013 - Dec 2014