Ross P.

Ross brought 5 years of DTC growth marketing experience spanning paid media, retention/lifecycle marketing, media buying, e-commerce, and growth strategy. Over the last 4+ years, he managed marketing strategy and operations, with hands-on ownership of acquisition and retention initiatives. In his most recent role as Director of E-commerce/Marketing for a DTC eyewear brand, he oversaw the e-commerce marketing function, including budget allocation, paid acquisition, retention, creative strategy, CRO, testing, and scaling across the full funnel from customer acquisition through email/SMS retention, conversion optimization, analytics, and revenue growth. Ross developed strong technical expertise with Klaviyo and Postscript, building lists, flows, and segmentation while managing email and SMS compliance. On the acquisition side, he managed campaigns across Meta, Google, TikTok Shop, and Amazon Seller Central, including Meta campaigns for awareness, lead generation, and conversion. He partnered closely with creative teams to develop paid social angles, briefs, testing plans, and optimization strategies. He combined Shopify, Amazon, and TikTok Shop data into contribution margin dashboards to support data-driven growth and budget decisions across the DTC ecosystem.

Managed end-to-end marketing across acquisition, retention, e-commerce, creative strategy, CRO, testing, and analytics for a DTC eyewear brand. Built and managed email and SMS programs using Klaviyo and Postscript, including lists, flows, segmentation, and compliance. Managed paid media across Meta, Google, TikTok Shop, and Amazon Seller Central, covering awareness, lead generation, and conversion campaigns. Managed a monthly advertising budget of approximately $5M. Developed paid creative strategies by determining campaign angles, creating briefs, coordinating testing, and optimizing creative for performance. Built contribution margin dashboards consolidating Shopify, Amazon, and TikTok Shop ad spend into a single view to support marketing and budget decisions. Managed Amazon in-house while maintaining complementary workflows between Amazon and the broader DTC business. Applied A/B testing, CRO, funnel optimization, and performance analysis to support e-commerce conversion and scaling.

Brings hands-on experience across DTC / E-commerce Marketing, Growth Marketing, End-to-end customer acquisition and retention, Lifecycle / Retention Marketing and Email and SMS Marketing. Klaviyo:

• •lists
• •flows
• •segmentation
• •compliance
• •Postscript
• •Paid Media / Media Buying
• •Meta Ads
• •Google Ads
• •GA4
• •Performance Max (PMax)
• •TikTok Shop
• •Amazon Seller Central
• •Shopify
• •Creative Strategy and Paid Social Creative Briefing
• •CRO / Conversion Rate Optimization
• •A/B Testing and Campaign Testing
• •E-commerce Funnels
• •Budget Allocation and Media Planning
• •Contribution Margin Analytics
• •Influencer Briefing
• •Marketing Analytics and Reporting
• •Claude and AI-assisted workflows
• •ClickUp
• •Asana
• •Fellow
• •DTC Consumer / Eyewear Industry