Karim E.
Co-Founder & Social Media Manager
Compare at US rates $12,000/mo?
AI Experience
Notable Highlight
Seven years of digital and DTC marketing experience, managing full-cycle campaigns from strategy and planning through execution, testing, optimization, and performance analysis. Managed marketing for six DTC clients across fashion, beauty, pet, and jewelry verticals, with hands-on experience in Meta Ads, Google Ads, affiliate and influencer marketing, UGC, email marketing, Klaviyo, Shopify, A/B testing, and conversion optimization. Works hands-on with Claude and HeyGen - the AI Experience section above has the examples.
Experience Summary
Influencer and affiliate marketing professional with approximately 7 years of experience, primarily supporting US-focused DTC and e-commerce businesses. Has worked across beauty, jewelry, pet products, and furniture, managing influencer partnerships, affiliate programs, product seeding, creator sourcing, negotiations, and campaign execution. Experienced in building influencer strategies from scratch, identifying creators based on audience demographics and performance potential, developing commission structures, negotiating partnerships, and evaluating creator performance against conversion and profitability objectives. Has also operated his own Shopify-based e-commerce businesses and managed affiliate programs using GoAffPro, TikTok Shop, and Instagram Shop. Brings a commercially focused approach to influencer marketing, combining creator partnerships with landing-page optimization, customer acquisition strategies, and performance analysis. Reports maintaining an extensive network of US-based influencers across different creator tiers.
Key Achievements
Developed influencer seeding and affiliate strategies for his own e-commerce businesses, including repositioning a jewelry brand around women’s empowerment to attract creator partnerships without additional upfront compensation. Built an extensive influencer database reportedly containing approximately 5,000-10,000 creators, primarily targeting the US market. Has managed influencer partnerships ranging from micro-creators to celebrity-level talent. Developed performance-based influencer evaluation methods incorporating engagement, estimated click-through rates, conversion rates, product pricing, and profit margins to guide creator selection, compensation, and partnership decisions.
Skills
Work Experience
Social Media & Influencer Marketing Manager
TVC · Cairo, Egypt · Jan 2025 - Present
- Co-found a fitness brand and own social media strategy, content, brand identity, community, and organic growth.
- Grew social media presence 200% and revenue 1.5x in the first 3 months through Instagram content and creator partnerships.
- Converted Instagram into 100+ paying members.
- Run gifted sponsor and affiliate partnerships with creators to extend reach and generate UGC.
Marketing Lead, Influencer & Paid Growth
a previous company · Cairo, Egypt · Jul 2024 - Sep 2024
- Joined as the first dedicated marketing hire, managed a $100K budget, and directed 4 media buyers and 5 designers across seeding, influencer, and paid campaigns.
- Grew sales and revenue 30% per month by running creator seeding, UGC, and Meta and Google Ads in parallel.
- Directed UGC-based ad creative for paid testing, sustaining 2.5%+ CTR.
- Produced a viral organic video that strengthened reach, engagement, and social proof.
Influencer Marketing & DTC Growth Lead
MGC · US/UK/EU Shopify DTC Brands · Aug 2019 - Jan 2025
- Took a DTC brand from $0 to $100K+ in revenue within 3 months using creator seeding, affiliate, and Meta Ads.
- Built a network of 100+ creators across micro, macro, and celebrity tiers, sending 1,000+ outreach messages per week at peak and 10,000+ in total.
- Owned influencer campaigns end to end: sourcing, vetting, outreach, negotiation, briefing, approvals, tracking, ROI reporting, and relationship management.
- Drove 50%+ of total client sales through influencer and creator channels.
- Structured gifting, affiliate, paid, and UGC deals, matching each creator tier to the right deal type.
- Handled product seeding logistics: fulfilled, shipped, and tracked every order with Shopify tracking pages and Google Sheets.
- Launched GoAffPro affiliate programs for every client and tracked creator-driven sales.
- Sourced creators on Instagram, YouTube, Facebook, and TikTok with Aspire, Modash, HypeAuditor, and Wednesday.
- Ran Meta and Google Ads, including creator whitelisting and Spark Ads, at 4x average ROAS and 2.5%+ CTR.
- Briefed CEOs, media buyers, and marketers with weekly performance reports.
Founder, DTC Influencer Marketing
SSFFJP · Self-employed · Mar 2019 - Feb 2024
- Launched and ran three Shopify stores in pet, jewelry, and beauty niches, handling product research, store design, copywriting, CRO, ads, and fulfillment solo.
- Recruited 40+ brand ambassadors for the jewelry store and ran them on affiliate links.
- Seeded product to creators from micro to celebrity level and tracked every shipment.
- Ran Meta Ads and creative testing at 4x average ROAS, optimizing CTR, CPA, CPM, and AOV.
- Tested TikTok organic and creator-led content at zero ad spend to find winning formats.
Affiliate Marketer
a previous company · Self-employed · Aug 2018 - Mar 2019
- Ran organic and paid affiliate campaigns, testing offers and copy to drive commissioned sales.