Andres L.

✨ Newly Added

Head of Email & SMS Marketing

Colombia5+ years experienceAvailable now$5,700/mo

Compare at US rates $17,100/mo?

AI Experience

🤖 ChatGPT - Analyses AOV and LTV, and how both have shifted over time, across an email list of more than a million subscribers. Cuts the time these data-heavy reports take, work that would otherwise be done by hand.

Notable Highlight

Generated $30M+ in attributed lifecycle revenue and drove a 67% increase in Email/SMS revenue over six months through targeted automations, segmentation, and retention strategy. Works hands-on with ChatGPT - the AI Experience section above has the examples.

Experience Summary

Lifecycle and retention marketing leader with 5+ years building end-to-end customer journeys across owned channels. Built CRM automation systems using Klaviyo, Customer.io, and Braze while owning segmentation, A/B testing, and cross-functional team leadership. Consistently improved repeat purchase rate, LTV, and retention through data-backed experimentation.

Key Achievements

Generated over $30M in attributed lifecycle revenue through conversion-focused campaigns and retention systems across DTC/B2B brands. Drove a 67% increase in email/SMS revenue over 6 months for an 8-figure apparel brand through targeted automations and segmentation. Achieved a 212% YoY sales increase at RR during the first year of partnership by optimizing email, SMS, and lifecycle marketing channels.

Skills

Lifecycle marketingEmail marketingSMS marketingKlaviyoCustomer.ioBrazeIterableMarketing automationA/B testingSegmentationPersonalizationShopifyCRM integrationsAbandoned cart flowsWin-back campaignsTriple WhaleLifetimelyRechargeAppstlePostscript

Work Experience

Head of Email & SMS Marketing

2RM · Remote · Oct 2024 - Present

Lead Email & SMS marketing strategy and execution for a portfolio of DTC e-commerce brands on Shopify, owning campaigns, automated flows, and full lifecycle systems that drive revenue, retention, and stronger customer relationships.
Manage and mentor the email/SMS team, setting roadmaps, deadlines, and KPI reporting standards that keep strategy aligned with each brand's growth goals.
Build acquisition-to-loyalty journeys, including welcome, abandoned cart, browse abandonment, post-purchase, replenishment, reactivation, and win-back in Klaviyo, Customer.io, Attentive, and Postscript, integrated with each brand's Shopify store for real-time segmentation and triggers.
Establish segmentation, personalization, and deliverability best practices, and run A/B testing roadmaps that improve open rate, CTR, CVR, and revenue per recipient.
Build and update Shopify landing pages and product pages to support campaigns and promotions, keeping messaging, offers, and creative consistent from the inbox through to the store.
Track and report on retention KPIs (revenue per send, repeat purchase rate, retention rate, and LTV) using Triple Whale and Lifetimely to turn performance data into actionable recommendations for leadership.

Marketing Manager

RR · Remote · Sep 2023 - Present

Own overall marketing operations for this DTC brand across all channels, managing budget and leading a cross-functional team to deadlines and KPI targets while increasing ROI.
Achieve a 212% YoY increase in sales during the first year of partnership by optimizing email, SMS, and lifecycle marketing channels.
Build segmentation and personalization strategies in Klaviyo and HubSpot, synced with the brand's Shopify store, to deepen engagement and lift repeat purchase rate and LTV.
Set KPI reporting cadences and dashboards, translating performance data (CTR, CVR, revenue per send, retention rate) into actionable insights and clear recommendations for leadership.
Create Shopify landing pages and update product pages for launches and promotions, aligning on-site content with email and SMS campaigns to lift conversion.
Monitor brand consistency across all marketing channels.

Lifecycle, Email & SMS Marketer

IP · Remote · Jan 2020 - Present

Partner with marketing agencies and DTC/B2B brands to architect and own end-to-end lifecycle programs spanning acquisition, onboarding, retention, re-engagement, and win-back across the full customer journey.
Build and optimize automated journeys, including welcome/onboarding, abandoned cart, browse abandonment, post-purchase, replenishment, reactivation, and loyalty sequences in Customer.io, Klaviyo, Iterable, Braze, Mailchimp, Attentive, and Postscript.
Generate over $30M in attributed revenue through conversion-focused campaigns and retention systems.
Establish segmentation, personalization, and deliverability best practices, and lead A/B testing frameworks across subject lines, send times, segments, and creative to improve open rate, CTR, CVR, and revenue per recipient.
Own KPI tracking and reporting (open rate, CTR, CVR, revenue per send, revenue per recipient, repeat purchase rate, retention rate, and LTV) using Triple Whale and Lifetimely for attribution and cohort analysis.
Manage subscription and post-purchase tooling, including Recharge, Appstle, Redo, Malomo, and Zaymo, to increase retention rate, lower churn, and lift LTV through branded tracking and interactive email experiences.

Account Manager

AGD · Remote · Jan 2023 - Jan 2024

Lead and coordinate cross-functional teams to meet deadlines and deliver KPI reporting, enabling strategies to be analyzed, optimized, and improved.
Plan and execute email and SMS lifecycle campaigns using Klaviyo and Postscript, with a focus on automations, segmentation, and campaign strategy.
Track and report on open rate, CTR, CVR, revenue per recipient, and retention metrics to guide client strategy and budget decisions.