Sebastian P.

✨ Newly Added

Ecommerce Manager

Colombia8+ years experience$4,000/mo

Notable Highlight

Senior digital marketing and e-commerce professional who led online growth, customer acquisition, and retention across multinational and Latin American markets.

Experience Summary

Senior digital marketing and e-commerce professional who drove online growth, customer acquisition, and retention across Latin American and multinational organizations. Designed and executed end-to-end e-commerce and marketing strategies, including SEO, SEM, email marketing, CRM automation, growth marketing, and performance optimization. Led commercial digital operations, improved customer lifecycle performance, and increased revenue through data-driven marketing strategies. Managed cross-functional teams and digital platforms, optimizing campaigns, customer retention strategies, and e-commerce performance. Proficient in Salesforce, VTEX, Google Analytics, Google Ads, Power BI, SQL, and Meta Business Suite. Built expertise in marketing analytics, digital transformation, and omnichannel customer experience while improving sales performance and operational efficiency across multiple markets.

Key Achievements

Led digital and e-commerce growth initiatives that increased online sales by up to 20% through SEO, SEM, email marketing, and customer retention strategies. Optimized paid media investments across Meta and Google Ads, reducing ad spend by 25% while improving conversion performance. Designed and implemented retention and loyalty campaigns that reduced customer cancellations by up to 15% and increased renewal rates by 30% through data-driven lifecycle marketing strategies. Strengthened cross-functional alignment between marketing and digital teams to improve campaign execution and overall digital channel performance. Delivered measurable improvements in e-commerce operations, including enhanced customer experience, increased purchase frequency, and improved platform efficiency across multiple Latin American markets.

Skills

Growth Marketing, E-Commerce Strategy, Applied AI, Marketing Automation (No-Code/Low-Code), Conversion Funnel Optimization, Paid Media (Meta Ads, Google Ads), Lead Generation Outbound, CRM Management (HubSpot), Data Analytics (PowerBI, GA4, Looker Studio, SQL), Customer Retention & Loyalty, A/B Testing, SEO/SEM, Email Marketing, Digital Ecosystem Design, n8n, Make, Shopify, Claude, Apify, Clay, B2B/B2C Sales, Team Leadership

Work Experience

E-commerce Manager

Dis. · Jul 2022 – Present

Led design and execution of the digital commercial strategy for the E-commerce channel across customer acquisition, purchase, repurchase, retention, and loyalty.
Directed the E-commerce team in development and operation of the website and app.
Ensured proper execution of spending and compliance with the commercial budget for digital platforms to generate expected shareholder returns.
Developed SEO, SEM, Email Marketing, and digital loyalty campaigns that increased sales by 20% in Q4 2022.
Organized and stabilized E-commerce channel commercial and operational processes, improving customer experience and increasing repurchase rate and channel frequency.
Achieved 25% optimization in advertising spend by improving campaign segmentation on Meta and Google Ads, resulting in 10% sales growth in Q1 2023 compared to the prior year.

Líder de Canal Digital Latam E-commerce

SS · Nov 2022 – Jul 2022

Led design and implementation of a 360° customer digital loyalty strategy and digital communication strategy for Suramericana E-commerce across Latin America.
Implemented and operated collection, retention, referral, and customer loyalty strategies.
Created and optimized attraction and conversion campaigns for E-commerce platforms.
Developed digital retention campaigns that reduced service cancellations by 15% across Suramericana E-commerce in Latin America.
Resolved communication barriers between marketing and digital teams across Suramericana Latin American subsidiaries, increasing advertising investment by 15% with a branding focus and improving digital channel positioning.
Increased Suramericana E-commerce sales in Latin America by 20% by year-end 2021 through improved SEM, SEO, and Email Marketing campaign performance.

Especialista de Fidelización – E-commerce

SS · Jul 2019 – Nov 2020

Led customer loyalty strategy for Suramericana E-commerce in Colombia.
Developed and implemented digital customer development strategy.
Created and operated digital relationship strategy for E-commerce.
Ensured service renewals and repurchases from E-commerce customers.
Increased renewal rate by 30% in 2019 by designing and implementing a 360° loyalty strategy and an analytical model based on renewal probability.
Reduced service cancellations by 20% in 2019 by designing and implementing proactive and reactive customer retention strategies.

Analista Nacional Autos Sura

SS · Jul 2018 – Jul 2019

Led national Autos Sura strategy across each regional office.
Developed national commercial plans for service centers.
Created and built national-level partnerships.
Designed and implemented projects to improve processes and customer experience.
Developed promotional and service utilization campaigns that increased national Autos Sura sales by 15% in 2018.
Implemented operational process improvement projects that reduced service delivery times by 50% in Q4 2018.
Supported implementation of the national partner coverage expansion project, increasing the number of partners and improving national customer experience.

Product Owner

SDSC · Sep 2016 – Jul 2018

Managed business analysis and definitions for SDSC's technology core platform migration project.
Oversaw innovation of new products and processes.
Implemented agile methodologies for technology tool development and evolution.
Developed auto quote tool for advisors, increasing usability, operational automation, and sales by 10% in 2017.
Supported project platform migration synergy across business, sales channels, and technology teams, accelerating development team velocity and on-time delivery.
Led training rollout across regional offices on the new platform, reducing change management barriers for new processes and tools.

Analista Comercial Carros – Autos Sura

SS · Apr 2014 – Sep 2016

Led national team of commercial car consultants for Autos Sura.
Ensured optimal support for vehicle purchases and replacements for SDSC policyholders.
Managed national provider network.
Developed commercial and incentive plan for the Autos Sura program.
Increased vehicle replacements by 45% in 2015 through periodic follow-up and coaching of commercial advisors.
Expanded national provider network by 15% in 2015, improving customer experience and loyalty with Suramericana de Seguros services.
Implemented new commercial and incentive plan model that contributed to 2015 sales targets achievement.