Hannan S.
Retention Marketing Manager
Notable Highlight
He shared a recent product launch campaign for a non-alcoholic soda brand where he created an 8-campaign hype series for three new energy drinks. The campaign reached a 63% average open rate and generated in total revenue, which was 300% above the client's usual monthly average of around .
Experience Summary
Location: India Availability: Immediately Hannan has more than 10 years of experience in email marketing across B2C eCommerce brands in the beauty, gaming, apparel, and beverage industries. In an agency setting, he managed 16 client accounts, leading CRM and lifecycle strategy, retention marketing, reporting, client management, and omnichannel programs across email, SMS, WhatsApp, and Instagram automation. He has extensive experience writing creative briefs for email campaigns, developing lifecycle strategies for key customer cohorts (including new, repeat, VIP, subscriber, high-value, and winback customers), and driving retention and customer lifetime value. He is highly proficient in building, coding, QAing, and segmenting email campaigns using Salesforce Marketing Cloud, Klaviyo, HubSpot, Iterable, and Mailchimp, including HTML/CSS editing, dynamic content, and behavioral automations. Hannan also regularly creates and presents email marketing KPI reports and optimization insights to clients and cross-functional teams, while executing integrated SMS marketing campaigns and automated flows through Klaviyo. His technical toolkit includes Klaviyo, Salesforce Marketing Cloud, Shopify, Zapier, ManyChat, ClickUp, Smart Suite, Asana, Slack, MS Teams, Claude, and ChatGPT.
Key Achievements
Created an 8-campaign hype series for a non-alcoholic soda brand's three new energy drinks, achieving a 63% average open rate and generating in total revenue—300% above the client's usual monthly average of . Served as Salesforce Marketing Cloud expert at IA, supporting Ubisoft campaigns including the Assassin's Creed launch in 2019. Holds 3 Salesforce Marketing Cloud certifications with expertise in Email Studio, Journey Builder, Automation Studio, Einstein, and web pages.
Skills
Experienced in CRM and lifecycle marketing strategy, including welcome flows, abandoned cart, checkout abandonment, post-purchase, win-back, and sunset programs. Strong in retention and subscription marketing, with experience building 90-day plans across email, SMS, WhatsApp, and ManyChat. Has agency-side leadership experience managing strategists, activation specialists, designers, and copywriters across 16 clients. Brings hands-on platform knowledge in Klaviyo, Salesforce Marketing Cloud, Shopify, and workflow tools used for campaign execution and coordination.
Work Experience
Retention Marketing Manager
CA · Ahmedabad · Mar 2023 – Present
- Develop email automation and targeting strategies based on customer lifecycles, segmentation, predictive analytics, and branding requirements.
- Lead a team of four members to manage and execute email marketing strategies.
- Increased a beauty brand's revenue by 343% YoY.
- Plan, execute, and optimize large-scale email marketing campaigns for multiple clients.
- Continuously analyze campaign performance to identify areas of improvement and drive optimization efforts.
- Collaborate cross-functionally with designers and copywriters to ensure cohesive email designs aligned with client branding.
- Track key performance indicators (KPIs) on a weekly and monthly basis.
- Conduct regular client and internal team meetings to discuss strategies and present results.
CRM & Lifecycle Lead
Asc. · Ahmedabad · Nov 2024 – Jun 2025
- Conduct audits and revenue projections for enterprise brands working with Asc.
- Develop internal CRM processes and standard operating procedures (SOPs).
- Design comprehensive client onboarding and retention SOPs.
- Deliver monthly performance analyses and presentations for a leading beauty brand.
- Set up Basecamp workspaces to centralize project information and data.
Email Marketing Manager
IA · Ahmedabad · Oct 2017 – Mar 2023
- Lead a team of 10, consisting of Account Managers, Graphic Designers, HTML Developers, and Campaign Managers.
- Create and implement holiday email marketing strategies tailored to clients.
- Manage Salesforce Marketing Cloud training for campaign managers, ensuring seamless execution of email campaigns.
- Develop long- and short-term email marketing strategies, improving customer journeys at every lifecycle stage.
- Retain 92% of client portfolio, receiving multiple 5-star reviews on Clutch.
- Increase client revenue by 2.1x while reducing unsubscribe rates by 3%.
- Train team members on Klaviyo, Marketing Cloud, MailChimp, and other marketing tools.