Ignacio D.
✨ Newly AddedLifecycle Senior Manager
Notable Highlight
He led the implementation of Salesforce Marketing Cloud across Latin America for Nat., replicating the Brazil headquarters setup across the region. He served as the project champion for that rollout, marking a major Salesforce-related accomplishment in his career.
Experience Summary
Ignacio had 8 years of experience in lifecycle, retention, and CRM marketing, primarily supporting B2C brands across the US, Canada, Europe, and Australia. He worked on email and SMS marketing, automation flows, segmentation, campaign calendars, reporting, and integrations across strategy and execution. He developed customer-cohort-based lifecycle strategies including post-purchase and win-back flows, wrote briefs for copy and content teams, approved content, and oversaw asset production. His platform experience included Salesforce Marketing Cloud, Klaviyo, Customer.io, Braze, Iterable, Attentive, PostScript, SendGrid, and Twilio. He had hands-on capability with HTML and Liquid email coding from his software engineering background.
Key Achievements
He led the implementation of Salesforce Marketing Cloud across all Latin American countries for Nat., replicating the Brazil headquarters setup across the region. He served as project champion for the rollout, marking a major Salesforce-related accomplishment in his career.
Skills
Work Experience
Senior Growth Marketing Manager
Tra. · Aug 2022 – Present
- Increased customer retention rate by 20% through targeted email campaigns and personalized customer journeys.
- Achieved a 30% increase in customer acquisition through the development of a successful referral program.
- Implemented data-driven strategies and advanced segmentation, resulting in a 15% uplift in customer lifetime value and revenue.
- Optimized multi-channel communication strategy, leading to a 25% improvement in customer engagement and loyalty.
- Launched a loyalty rewards program, resulting in a 40% increase in repeat purchases and customer satisfaction.
Senior CRM & Growth Marketing Manager
AI · Sep 2020 – Aug 2022
- Achieved a 40% increase in user acquisition through targeted marketing campaigns on Google, Facebook, and Programmatic channels, optimizing the cost of acquisition.
- Drove 30% user acquisition growth by implementing a successful affiliate program and strategic partnerships.
- Ensured consistent brand messaging across channels, improving customer engagement and brand identity.
- Identified and capitalized on emerging trends, resulting in the launch of new user acquisition channels and sustained growth.
CRM & Growth Manager for Latinamerica
Nat. · Jun 2017 – Aug 2020
- Developed and implemented an international CRM lifecycle strategy to drive conversion, retention, and reactivation rates.
- AB tested and automated marketing journeys with personalized communication to maximize campaign response.
- Utilized a data-driven approach for ongoing analysis and optimization of offers and communications.
- Led Salesforce global implementation for Nat. business units, ensuring effective customer lifecycle management.
Senior Digital Transformation Consultant
PC · Aug 2013 – Jun 2017
- Successfully executed digital transformation projects, enhancing efficiency and effectiveness across business functions for Private & Public sector clients.
- Collaborated with clients to redesign and optimize business processes, leveraging assets and capabilities for improved productivity.
- Developed data-driven transformative experiences, fostering trust and strong client relationships while driving informed decision-making.