Mayk B.

Amazon Operations and Marketplace Leader

Turkey8+ years experience$12,000/mo

Notable Highlight

He managed Ama. as a business unit, owning forecasting, supply chain, margin, and performance across the US, EU, UK, and MENA.

Experience Summary

8+ years at Ama., progressing from Selling Partner Support to Vendor Management. Managed and scaled M+ annual marketplace revenue with 27% YoY growth (Ama. US), 25% YoY growth (EU/UK), and 116% growth (BOL). Handled account health crises independently without agency support.

Skills

Seller Central, Vendor Central, policy violations/IP claims/listing suppressions, POA writing, IPI management, demand forecasting, inventory risk management, supplier terms (FOB/EXW), freight (FCL/LCL), AWD/FBA/MCF/3PL, PPC oversight, SEO/keyword strategy, margin analysis, Helium 10, Jungle Scout, Data Dive, Amazon Brand Analytics, Advanced Excel, Shopify APIs, Marketing, Microsoft Excel, Sales, WordPress, Analytical Skills

Work Experience

Global E-Commerce Marketplace Manager

ADSL · Remote · July 2023 – Present

Managed multiple operational and financial aspects of global online marketplaces including Ama. US, UK, EU, BOL, and Allegro, contributing M in yearly revenue.
Developed and executed Ama. Sponsored Ads and DSP strategies, driving 27% YoY growth in Ama. US, 25% in Ama. EU & UK, and 116% in BOL.
Provided strategic insights and reported to C-Level executives on sales, inventory, P&L analysis, and marketplace strategies.
Optimized content for detail pages, A+ Pages, and Brand Store, collaborating with internal and external partners.
Managed inventory, sales forecasting, and advertising tactics, maintaining continuous improvement in marketplace operations.
Coordinated promotional strategies and supported coherent marketing activities with social media and advertising teams.
Developed quarterly promotional strategy and top- and bottom-line analysis regarding AHAVA P&L and provided recommendations for internal and external targets.
Collaborated with AHAVA social media and marketing team to develop coherent marketing activities with Ama. Posts, SPA, and DSP creatives.
Provided extensive support to connect and calibrate AHAVA's internal systems toward marketplaces' needs and requirements across different geographic regions, including content translation for SEO purposes.
Analyzed Subscribe & Save performance, Virtual & Physical Bundles, and coupons in accordance with promotional activities, following AHAVA DTC's Repeat Purchase Behavior, demographics, and seasonality data.
Maintained solid ties between different business layers of AHAVA US, AHAVA GmbH, and ADSL Israel.
Researched and collaborated with external agencies to update the company's internal strategy, along with industry trends, competitor benchmarks, and pricing analysis.

Regional Retail Lead, UK, EU & MENAT

a previous company · Remote · Mar 2022 – Jun 2023

Led a team of 30 retail members and 6 account managers across 3 regions, ensuring optimized retail operations and alignment with advertising targets.
Monitored client performance data, providing insights and recommendations for optimizing campaigns and achieving KPIs.
Worked closely with regional managers of advertising, content, creative, operations, and strategy from both agency and client perspectives, ensuring holistic account handling became sustainable.
Developed internal processes for a leaner management approach, enhancing team efficiency and client service quality.
Observed and analyzed client performance data, providing insights and recommendations to optimize campaigns, deals, and specific KPIs such as conversion, click-through rate, impression, average cost of sale, and new-to-business customer rate based on client growth strategies.
Insisted on highest standards to ensure delivering the best for client reporting and issue resolution with a customer-obsessed approach.
Delivered training sessions to nearly 50 team members regarding Ama.-internal technical knowledge, such as retail tools.
Identified new business opportunities and worked with the global CEO and business development manager to develop proposals and pitches to prospective clients, fine-tuning 120+ client decks across different product categories including cosmetics, home improvement, consumer electronics, grocery, lawn and garden, and musical instruments.
Created agency-wide internal processes to ensure leaner management within the 30-person retail team and 6-person regional account managers' daily activities.
Established and maintained strong relationships with key client stakeholders, acting as the main point of contact for all account-related and retail operations-related inquiries and issues.
Bridged the advertising team with retail knowledge by providing monthly training and became the go-to person for other team members on retail and operational topics.
Created and published a press release in Turkey, achieving a reach of 500K in major economics and retail magazines.
Created the AVN of Ama. guide for a previous company to provide clients with extensive internal know-how.

Retail, Vendor Manager I

AC · Istanbul · Jan 2021 – Mar 2022

Drove day-to-day operational aspects of Consumer Electronics and Musical Instruments categories sharing ~10% of total local business, including implementing strategic initiatives and priorities.
Audited weekly and monthly business performance and recommended short- and long-term actions and strategies to multiple stakeholders from ISM, Finance, Marketing, and Site Merch.
Tracked and monitored inputs to ensure timely delivery and customer availability while managing brand specialist to ensure optimal Vendor and Customer Experience.
Developed and executed collaborative marketing and promotions campaigns with the online content management team for a wide variety of products across the category.
Earned vendor trust by owning day-to-day queries and communications.
Created a category procurement strategy and lead time improvement with supply chain team.

Mass Vendor Management, Manager I

AC · Istanbul · Aug 2019 – Jan 2021

Initiated and managed the kick-off of the TR MVM (TR VSP) program in MVR Turkey.
Proactively localized EU VSP's vendor campaigns in terms of Selection, Availability, and Retention domains to boost selection targets, increase PO confirmation rate, and decrease vendor attrition.
Generated the first vendor ownership guardrail in TR Ama. by closely working with stakeholders from Retail, ISM, and RBS teams, associating the correct owning buyers of all Turkish vendors in collaboration with MVMs.
Proactively managed a team of 4 Associate Account Managers in MVM team, initiated their onboarding, oversaw and tracked their performance, and assigned campaign-based projects which enabled them to solidify TR MVM program.
Supported MVR team's selection targets by having 20% share in EY targets, providing mass but tailored experience to local vendors generating 250 brands.
Reported weekly, monthly, and quarterly performance of the program and people in MBRs to medium and senior level stakeholders.
Gathered EU VSP's best-practices to localize them in TR MVM by weekly calls with EU MVR PMs.
Implemented and balanced a culture of innovation and resilience to the team by effectively managing conflicts within teams and processes in partnership with the right stakeholders.
Provided timely and specific action plans on all quality metrics with focus on building self-sufficiency and accountability in the team with on-site coaching and training.
Implemented and initiated TR MVM's yearly commitments and success metrics in accordance with TR Marketplace's selection targets.
Provided regular coaching and feedback to direct reports and assigned appropriate challenging work to employees to develop and prepare them for larger roles.

Selling Partner Support, Advisor

AC · Istanbul · Aug 2018 – Aug 2019

Promoted to Advisor Role, first SPS Advisor position in Turkish SPS Vendor Team.
Analyzed and interpreted SQL data to unearth SPS's weaknesses and root causes, reported to the leadership team.
Guided Weekly Business Review meetings and acted as Supervisor, sharing weekly team metrics with Operations Manager and team stakeholders, focusing on root-cause and best-practice analysis.
Served as the first resolution point for Associates, provided necessary information for diagnosing technical, operational, and process issues.
Responded to Associates' requests in real time by guiding and educating them.
Helped the team provide a great Selling Partner Experience while improving processes.
Implemented a culture of innovation and resilience to team by effectively driving process changes.
Became the first spokesperson between SPS Associates and the Turkish Directorate.
Provided timely and specific action plans on all quality metrics with focus on building self-sufficiency and accountability in the team with on-site coaching and training.
Possessed knowledge expertise in several skills, platforms, and specialties with the ability to share that knowledge, review policies, and communicate effective solutions.
Participated in GEMBA and Six Sigma meetings for process improvement projects and worked collaboratively with team and site level initiatives to ensure process adherence.

SPS, Associate

AC · Istanbul · Mar 2018 – Aug 2018

Served as an Associate in Vendor Contact Management team through the establishment of Ama. Turkish marketplace.
Pioneered the Turkish SPS OneNote playbook file to support Turkish SPS Associates, especially new hires, to increase Service Level rate of future Associate Advisors and SMEs.
Realized vendor visits on site for TR Retail Team together with daily reporting to improve Ama. TR launch concerning selection optimization and defect minimization.
Helped vendor onboarding process with TR Retail Team for all aspects.

Edible Grocery, Category Executive

MCC · Istanbul · Feb 2017 – Oct 2017

Worked as a Category Executive in Edible Grocery, METRO's flagship category.
Controlled food and beverage product groups in Edible Grocery by leading casual business relationships with key suppliers through sales boosting activities including forward buying, discount acquisition, demand communication, delivery time changes, and follow-up on back orders.
Maintained daily and monthly reports about category operations to review sales performance analysis and take analytical actions for category needs.
Planned and implemented sales and shopper marketing activities with the help of casual SMS and CRM database, deciding product assortment in line with CBD team providing shopping habits.
Planned in-store promotion activities in line with customer needs.
Managed pricing, achieving sales and profitability targets including gross profit and later income.
Worked collaboratively with Pricing, CBD, Trade Marketing, Supply & Chain, Finance, and Sales departments to reach category targets.
Coordinated and provided marketing content for METRO's bimonthly and gastronomic periodicals.
Completed SCOTWORK™ Negotiation training to improve communication and negotiation skills between METRO sellers and purchasing department.

Client Services, Analyst

GK · Istanbul · Apr 2015 – Feb 2017

Analyzed household panel data and reported market insights on FMCG categories.
Helped client services team in the usage and improvement process of internal analysis tools.
Identified opportunities by data tables and category presentations for existing and new clients.
Prepared monthly syndicated reports on FMCG categories using panel and TURKSTAT data.
Supported Customer Panel operations team by working on data quality and validity processes.

Corporate Finance Intern

IIS · Istanbul · Sep 2012 – Dec 2012

Made inferences for a report on a promising service sector in Turkey with data gathering from intelligence agencies including Reuters, Factiva, and Dealwatch.
Actively participated in the process of education sector research for a buying-selling operation by examining actual M&A, IPO, and deal options within relevant countries.
Worked on Treasury, Fixed Income, Derivatives Trading, Market Making, and Product Development processes.

Advisory Intern

PCH · Istanbul · Aug 2012 – Sep 2012

Researched past projects on valuation in a variety of sectors.
Analyzed and studied past financial feasibility analysis and old M&A data in business valuation.
Scrutinized comprehensive valuation and feasibility reports with detailed market analysis.
Overviewed financial due diligence studies and EBITDA analysis.

Treasury Intern

RAT · Istanbul · Jun 2011 – Jul 2011

Analyzed and researched daily loans as needed for information.
Translated old loan transactions between local banks and treasury department.