Renato R.

E-commerce manager with 8+ years in ecommerce and 6 years of hands-on Shopify experience. Currently led Shopify operations for Dollar Shave Club across the US, Canada, UK, Australia, and India. Previously led international ecommerce expansion for a Brazilian cosmetics brand into North America and Europe while managing Shopify, marketplaces, ERP/OMS integrations, merchandising, CRO, SEO, and AI initiatives. Earlier, worked at a Shopify Platinum Agency supporting multiple consumer brands across beauty, fashion, automotive, and retail, building Shopify stores, custom themes, integrations, and wholesale environments. Background focused on owning Shopify operations end-to-end while partnering closely with Product, CRM, Creative, Paid Media, and Engineering teams.

10+ years of digital and e-commerce experience, including approximately 5 years focused on Shopify. Partnered with a Shopify Premium Partner agency, managing implementation, client delivery, sales, and support. Managed a team of 9 people at GM. Led a Shopify migration and international expansion at SG across European and North American markets. Worked with Shopify integrations, APIs, Shopify POS, and connections between online and offline sales operations. Currently manages Shopify Plus operations across five international markets: US, Canada, India, UK, and Australia. Experience with large-scale subscription platforms including OrderGroove, Recharge, Shopify Subscriptions, Stripe-based solutions, and Skio. Hands-on CRO experience using Visually for A/B testing, including CTA placement, page copy, subscriber vs. new-visitor experiences, and promotional pop-ups. Expertise in Shopify discount rules and audience-specific promotional offers. Implemented structured QA processes involving engineering and staging environments, testing, deployment, and post-launch review. Evaluated e-commerce performance using CVR, AOV, LTV, sessions, bounce rate, redirects, traffic sources, and error clicks. Used Shopify and Tableau for reporting and analysis. Identified merchandising and bundling opportunities through product performance analysis of sales data and on-site search behavior. Coordinated technical and business-side projects through Jira, Asana, Slack, and documentation workflows.